Instagram starts selling products in Stories
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Stories are the apple of Instagram's eye. Not surprisingly, they have more than 300 million users. Hence, a large part of the improvements that are arriving on board what had historically been the application of filters, are directed precisely at this functionality
Today we have to talk about an important novelty, which also focuses on Stories and is directly linked to commerce. And it is that from now on, users will be able to make some purchases from the same Stories.
Those responsible for Instagram have just introduced a new sticker or sticker that is a shopping bag and that allows users to see and even buy specific products. If you are a fan of celebrities and influencers who share clothing, accessories and other fashion products, you should know that very soon you will have the possibility of acquiring anythingin just one touch.
Shopping through Instagram Stories
In principle, although not too detailed, this new Instagram feature will be available for a number of select brands Like this , users will be able to purchase, for example, Adidas shoes. This will not prevent the influencers of the moment from also doing the same, promoting the products of the brands that have decided to pay them to be displayed on Instagram.
What users will see will be a sticker of a shopping bag, which they can click to access a brief description of the product in question. Then, if they like it, they will have the option to go directly to the company's online store.
The truth is that this feature could become a very useful tool for trend hunters who often use Instagram to find out about the latest fashion products. However, this can become a danger if brands finally decide to flood the network of Stories full of shopping bags to sell in the most direct way possible their products.
