This is how Instagram will compete with YouTube and Snapchat

Instagram continues on its persistent path to become big and to become the application that young people around the world use and enjoy the most. To do this, he has once again set his sights on Snapchat, which was once his biggest competitor. As we can read on the TechCrunch technology information site, Instagram would be preparing a function similar to the one we already see on Snapchat called 'Discover'. In this section, which we cannot confuse with the post suggestions we already have on Instagram, we will be able to find content specifically created by creators, the media, and youtubers and influencers from all over the world.Some videos that will have 4K resolution, in order to adapt to the current trend in mobile screens, vertical format and full screen.

Instagram wants youtubers to create long-lasting content

According to the data released by the medium consulted, June 20 could be the date of appearance of this new 'Instagram Discover'. Meanwhile, one of the most visited photography and video social networks in the world is meeting with a large group of creators, delimiting the forms of this new section that, also, wants to look at YouTube,thus creating its own content platform.

Very recently we also announced that ordinary people could upload longer videos.Currently, the limit of the videos that we can upload on Instagram is limited to 60 seconds. The new material that aspires to be uploaded to the next section of Instagram has very clear claims. They claim to be neither more nor less than the type of video that we already see on YouTube and that thousands and thousands of YouTubers upload daily. Could this somehow affect YouTube? The Stories are a success, no one questions that. And if we go to YouTube to see longer videos, from our favorite creators, why deny them the possibility of uploading their own and long videos to Instagram?

In the meeting that Instagram is holding with the creators, the economic question will also be defined. Both the creators and the social network itself will receive benefits thanks to the inclusion of ads in the videos. What will have to be defined will be where these ads will be included, if at first, like YouTube, or if, on the contrary, we will find them scattered throughout in the middle of the video.Each video will include, as the Stories themselves already do, a drop-down at the bottom of the video, from which the user can access the personal page of the creator or related information created by the same.

On June 20 we will be able to see it in operation

This section will only allow the inclusion of videos already recorded by the creators themselves. It will offer a collection of popular videos at the moment, with the option to 'continue watching' if we stop playing at any time. Users, in addition to accessing the section itself, will be able to see a thumbnail of the new full-length videos in the bubble section of the creator's Stories on question.

What this new section will be called is a mystery yet to be revealed.Neither is its situation within Instagram. It is likely that it will be integrated into the suggestions section that we already have (the magnifying glass icon) or that a new tab will appear with all the new content created. Be that as it may, the movement is clear. Instagram wants to get more benefits and, incidentally, look straight at YouTube.