Do you live by and for Instagram Stories? This new format, vilely copied from Snapchat snaps, has managed to bring Instagram back to the top of social networks. Always below Facebook, of course. But did you know that you could find out what your viewers do when they see your stories? Not only knowing who sees them, but whether they like them or not. If when they have seen a certain story they have decided to leave the profile or go to the next user on the list. Details that you can know first hand.
To do this, it is necessary to transform your Instagram profile and make it a business That is, focused on promoting your work, professional tasks or even public profile. In this way you will be accessible by email or phone number if you have indicated it in your profile. In return, you will have much more detailed statistics and data about your audience, as well as being able to manage your inbox messages more comfortably. But let's go to what interests us here, how to get these functions? How to see what our Instagram Stories viewers do?
The first thing is to transform our normal account into a company account. To do this, go to the profile tab and click on the three dots in the upper right.In the menu we look for the option Change to company account. Here we find a small tutorial with several screens where we are informed of the changes that are going to be applied and the approach that this renewed account can have. In the process, we are also invited to link this company account with a professional Facebook page, although this is an optional step. In addition, you have to choose a category for the company profile, which may well be a personal Blog if we do not want to specify or use our account for anything more specific. There are other options like Artist, Public Figure, Producer, etc. After confirming the contact details: phone number and email address, the company account is ready to use. And, with it, all the extra functions that Instagram has developed for companies.
The most interesting thing is the statistics A function that applies to both photos and videos that remain forever on the profile, as well as to our Instagram Stories, even if they only last 24 hours.In this way we will not only know who sees them, but also if they produce rejection, are seen several times or if they go directly to the next profile.
Once we have a business account, all we have to do is go see one of our Instagram Stories. Here we swipe up to see the list of viewers who have already seen the ephemeral photo or video. The difference is that there are now two tabs in this section: one shows the list of viewers, while the other shows the consumption statistics
In this second tab we can see different data. In the first place are the interactions, being able to know if they have paused, touched or shared the story in question. Then there are the suggestions, where information such as impressions is reported, which is the number of times a photo or video has been viewed.There is also the reach, which is the number of accounts that have consumed the content that we have published.
But the most curious thing is to know the number of people who, of the total, have decided to jump to the next account before finishing viewing the photo or video(next story). Or know how many have clicked on the right side of the screen to go to the next photo or video. You can also know how many people have clicked on the left side to return to the previous story. And, of course, also how many bounces there have been when viewing a shared photo or video.
The only problem is that Instagram doesn't report which person took each action. Therefore, we only have statistics to intuit what content our followers like more or lessSo it is each one who has to interpret this data, knowing if a type of story causes more abandonments or setbacks.
