Table of contents:
If you are one of those who continues to use Snapchat (there are less and less), and you want to participate more proactively in the ephemeral social network, you should know that you can now create your own Lenses or lenses or masks . It doesn't matter if you're an influencer, designer or programmer, the company behind these Snapchat skins has opened the ban so that anyone can design and share their creations And we don't talk only of the Augmented Reality elements to place around the world.It also happens with masks. But it is not the only novelty.
Lens Studio, the company behind Snapchat's lenses or masks, has just announced that it is opening its platform to all users. Of course, for all those who have some experience with the creation of virtual designs, or a lot of patience to start with it. Designers and programmers will have it easier. If you have already created 3D elements and designs, you can take them to Snapchat where you can animate them, set triggers and whatever you can think of. Of course, you can share your creations with the 70 million users that Snapchat claims to have. And best of all, the service and tools are completely free
https://youtu.be/XkgA_8YQZHQ
You just have to access the Lens Studio website, click on the download button and identify yourself with your Snapchat user data.From here, all that remains is to confirm the terms of use and choose the version for computers Windows or for Mac The program requirements are as follows: Intel Core i3 2.5Ghz or AMD Phenom II 2.6Ghz with 4 GB RAM; Intel HD Graphics 4000 / Nvidia GeForce 710 / AMD Radeon HD 6450 or better; And the screen resolution must be 1280×768 or higher. With all this, all that remains is to install the program on the computer.
The next step is to import the 2D or 3D designs that we have created in different formats. Users who are designers or are experts in the use of Photoshop or 3D creation tools can directly import these designs into Lens Studio.
From here, with the tools of the Snapchat program, it is possible to activate triggers that detect a gesture or movement and activate a design animation. Lens Studio allows you to program the movement of parts of that design and bring it to life, be it a mask or an object to use on the world around us with Augmented Reality technology.
And ready. Once everything works as it should, all that remains is to launch it so that other Snapchat users can get hold of it and activate it for a while in their applications. Something that could cause one of these contents to go viral and end up being used by a large number of people all over Snapchat. Situations that have already been seen with other designs and in other applications such as Instagram and its stickers
Other important news
Along with the opening of Lens Studio to any user, Snapchat has announced other interesting news that try to relaunch interest in this social network. In addition to opening Lens Studio to anyone, skins have also been added to the creation capabilities. In this way it is possible to design and create Augmented Reality elements that are placed on the face, and not only that are brought to the real image in the world around us.
Has also launched what Snapchat calls the Official Creator Program. This is a direct communication channel between creators using Lens Studio and Snapchar to give them direct help and support.
Along with this Lens Studio now also welcomes Gif animations from Giphy, which can be brought to your own designs. A combination with many possibilities so that creativity has no limits.
And, finally, a new space has been created to show which are the lenses or masks most used by the community. A good showcase to highlight which are the most attractive elements or which are in fashion among users.
