How to buy through Instagram

Instagram has become a true showcase for influencers, shops and online businesses. Can you imagine that you could buy all those items that you like from the application itself? Well, you know that this is possible.

Instagram has just announced the launch of a special section in accounts to make purchases Thus, stores that want to can make their products available to buyers. Without the need for these to have to tumble a thousand times until they reach an online store.

Some stores already have their dedicated button so you can make purchases from Instagram. But not all. In the next few days more buttons will arrive for all stores that want to sell their products through the famous application

Buy through Instagram, how do you do it?

If you want to make purchases through Instagram, you have it very easy. First of all, we recommend you watch the instruction video that proposed by the social network through Stories Simply click on the New button to see how this will work purchases within Instagram.

In any case, if you want to buy through Instagram, just do the following:

1. First you will have to go to the Instagram account of your favorite store. Take a look at the articles that he proposes through the different publications and choose.

2. Actually, you can click on any of the screenshots and take a look at a complete outfit. If the items displayed are purchasable, you'll see an option at the bottom of the image that says Tap to view items. You will also see a shopping bag icon. This is a clear indicator that those items can be purchased.

3. Immediately afterwards, the boxes will be activated with the reference of each item and the price. By clicking on it, you will directly access an image of the article, with a description of it. If you like it, just click on the blue Buy option.

4. The system will take you to the store website with the item in question. Here you can choose the color, size and quantity. It is possible that, depending on the establishment, you can also read the opinions of other users who have bought it before.

More stores will join the Shopping

Until now, Instagram Shopping has only been available in the United States. After the success, Instagram has decided to launch this same service in Spain. The websites that have participated in the project have observed a increase in orders and a significant increase in visits on their web pages.

The fact is that in addition to being operational in Spain, the service also arrives today Tuesday in Germany, Australia, Brazil, France, Italy and the United Kingdom. Obviously, there are not many companies that have already enabled their store on Instagram.

In any case, those who have an online establishment, what they can do from now on is upload images of their products and tag them on Instagram with the name of the product, the price and a direct link to your website.Checkout and payment will always happen on the merchant's landing page, but at least if a user likes something, they'll have the option to buy it instantly more readily available.

If the impulse works, it is most likely that sales in stores will increase considerably We recommend you to be aware of this functionality if you are of those who follow fashion and trends through Instagram. Most likely, stores and influencers will start filling their images with links.