Enriched Communication Services or RCS have been with us for several years now. And it is that this messaging tool is not new, and continues to find its place in our mobiles. It emerges as an evolution of the classic SMS with more extended multimedia possibilities Something that Google itself has been working on. Now they report that, in addition to including photos and videos in the system, it is prepared for consumers and companies to communicate directly. In other words, a direct route from and spam on our mobile
For the moment, different companies and companies from the United States and Mexico have joined Google's early access program to test the virtues of this tool in the field of communication between businesses and consumers.Thus, the CSR standard is already testing how to send large advertising and interactive banners between the usual text messages and similar to SMS. In other words, a possible source of spam beyond a direct contact route with companies.
In the examples that Google shows on its early access platform, it is possible to see interactions with companies like DHL, dedicated to parcel delivery. Thanks to an RSC application, the user could check the status of their order just by indicating the order number. All sweetened with large images and DHL logos between messages And similar issues with tools such as Booking reservations or Subway fast food, which would also insist over and over again with the fact that we installed their applications on our mobile.
Of course, this is just a suggestion of what the RCS standard can do.An evolution of SMS and MMS that no longer only sends shortened links and small images and GIFs. It is a messaging service more similar to WhatsApp than the old SMS, but supported by telephone companies to reach users directly and offer the same as the messaging tools, but controlled by those companies.
When talking about CSRs, the term is usually called the messaging application of the operators. And it is that they are the main promoters of this standard, with a total of 43 operators and manufacturers that already work with this system directly with Google. Of course, the company has also brought this technology to mobile phones through different manufacturers with the Messages application. In total, it is estimated that over a billion users currently have access to this communication standard which can now be delivered directly to your inbox.
