Snapchat also joins the GIF trend for its snaps
The saying goes that whoever steals from a thief deserves 100 years of forgiveness. We don't know if this also applies to the world of mobile apps, but it seems that the tables have turned with Snapchat. The dying social network that gave birth to snaps, now more recognizable as Instagram Stories after the brazen theft, is now hitting back at the photography social network. And it is that in Snapchat they have decided to give free rein to the imagination of the users including the GIF search engine of the well-known Giphy to create snaps.
Just update Snapchat to its latest version, regardless of whether you have an Android phone or an iPhone, to find this new category of content. They work in a similar way to what has been seen on Instagram Stories for a couple of weeks. You just have to display the stickers and content to add to the snap once taken or recorded, and choose the GIFs. A search engine helps narrow down the options that we can anchor in the content. We can place them anywhere, anchor them to a specific point and place several to make a most lively composition. All this knowing that they are the same contents of Giphy, the most well-known and used GIF repository on the Internet.
However, there's more to this latest Snapchat update that should be watched closely. Especially since they are Snapchat's way of trying to assuage criticism of its dysfunctional new design.So, now, there are tabs that help differentiate the stories in the Discover section from the snaps of our friends and accounts we follow. Something that organizes all these contents a little better so as not to be overwhelming and out of place.
With all this, Snapchat is trying to get back on the path to recovery. Something that the criticized redesign seemed to have achieved with a 40% rise in the stock market after a sharp fall. Now it seems to bet on the mainstream or what everyone wants, directly copying the rival that has pushed it aside, Instagram Stories. Are some GIFs and a bit of order what Snapchat needs to win back the young audience? It seems that they are still having a difficult time with the unstoppable advance of Instagram.
