Is Snapchat resurrected or will it never be a match for Instagram?
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Snapchat is not what it used to be. For some time now, those responsible for it have been fighting to make it as successful as Instagram. A social network that has succeeded with its filters and masks,in the famous Stories, leaving behind a semi-corpse called Snapchat.
But beware, those responsible for Snapchat have not stood idly by. Nothing is further from reality. Snap Inc A few months ago took on the challenge of completely redesigning Snapchat. They were clear that they had to make major changes to attract new people.Or to make those who left the ship want to return.
The solution Snapchat applied was radical. First, organize everything. Changed the design, which is now easier to use and allows you to separate the stories of friends from those of strangers. Accessing Snapchat now is not the same as immersing yourself in utter clutter.
And the truth is that with the changes, Snapchat has won. And a lot. The latest earnings balance confirms that in the fourth quarter of 2017 it has begun to pick up.
More users connect to Snapchat
The innovations established in Snapchat are beginning to bear the first fruits. As reported by the company itself, in the last quarter the social network has gained a total of 8.9 million extra usersWhich ends up resulting in 187 million, in total.
This is one of the biggest increases since 2016. Despite that, Snapchat still lags far behind its big rivals. We are talking about Instagram and Facebook, with 500 and 1.4 billion users, respectively.
The progression is certainly remarkable. And that the new design of Snapchat has not yet reached all users. It is estimated that at this time, only 40% of Snapchat users have been able to try it.
The signs are good. Snapchat is getting some good results. And this is, without a doubt, hope for an application whose future was in doubt. The last three quarters gave unfavorable results.
Users were not increasing and investors were unhappy. At the same time, Snapchat was losing money.And workers began to say goodbye. A change in strategy was necessary. And it seems that a comeback is possible. Will this have long-term effects?
More users, more income
It is clear that the increase in users necessarily translates into more revenue. Thus, the data presented by Snapchat reveals that in the fourth quarter of 2017, the company obtained a record figure of 285.7 million dollars. This is an increase of up to 72%, if we compare this figure with that achieved in the same quarter of the previous year.
For Evan Spiegel, CEO of Snapchat, this is due, in part, to the sporting events that took place throughout the quarter in United States. That's where the NBA and NFL games would come into play.
In addition, Snapchat now has a new feature that has also proved successful. They are a series of public Stories or Stories of events that are taking place near the user, in real time. These Maps have, according to Snapchat, 100 million active users per month Considering that the launch of this functionality was in June of last year, it is clear that This is a great achievement.
Spiegel has also confirmed that Snapchat is fully willing to implement major changes in the business. Snapchat's redesign is a first step, essential for the comeback.
