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On Facebook they are willing to take Instagram Stories or Instagram Stories to all places and sister applications. In fact, they already did it by versioning these stories both in the Facebook application itself and in WhatsApp with its renewed States. However, the formula does not seem to have succeeded in the same way. So why not bring the exact same stories from Instagram to all other apps? Or at least that's what Facebook seems to have thought, which is now testing this process between Instagram and WhatsApp
It has been TechCrunch who has verified and confirmed Facebook's latest experiments in this regard. And it is that in Brazil, in a small group of users, it has begun to allow to publish Instagram Stories as WhatsApp States In a more or less direct and very simple way , without the need to repeat the creative process and with the help of WhatsApp data protection. Something very similar to what it already allows you to do between Instagram and Facebook.
Apparently, and after confirmation by Facebook itself, it is an experiment with which to be able to share moments with the people who matter, according to a Facebook spokesperson. It is certainly a good way to further the fame and potential of Instagram, which continues to grow in the use of stories and surpassing Snapchat, where this concept originally emerged
In addition, it is a good option to give visibility to WhatsApp in countries where it is not used as much, such as the United States. Although, as TechCrunch points out, it could also be due to the intention of to always keep users in the Facebook ecosystem, browsing and interconnecting WhatsApp users, Facebook and Instagram to spend more time between these applications.
How to share Instagram Stories as WhatsApp States
At the moment the function only seems to be in experimental mode for a small group of users. A experiment to fine-tune its operation and polish off any possible problems before its hypothetical release to the general public in the future. So there is no formula to start doing it from Spain. However, some examples have already been shared on social networks that shed light on how this new option that unites Instagram and WhatsApp works even more.
Apparently, for these special users, after creating an Instagram Stories, they have the option to share on WhatsApp. In this way the photo or video and all its extra elements: text, stickers, drawings, etc. They become a WhatsApp Status. All this with a pre-confirmation screen where you can press the WhatsApp Send button to publish the content as if it were a State.
The interesting thing is that, by carrying out this process, the Instagram Story becomes a WhatsApp Status, with all that this entails. In other words, it is content that remains published and visible to all WhatsApp contacts for 24 hours, and to which they can reply privately. But it also becomes content that remains under the encryption or protection of WhatsApp, preventing it from being stolen content by third parties.
Along with all this, the WhatsApp States that were originally Instagram Stories are marked with a most notable icon in the lower right corner of them. It is the Instagram logo, leaving no doubt as to the real origin of the content.
Without a doubt, a good formula to boost engagement and traffic between the different Facebook applications And a way to solve the little success of the stories and states of Facebook and WhatsApp, compensating for it with the Instagram Stories that have managed to succeed among users around the world.
