Instagram could launch a new application for private messages
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The Facebook family of apps is about to expand. According to The Verge newspaper, Instagram, owned by Facebook, would be testing a new app separate from the original, specifically designed to manage private messages.
We were few and Instagram gave birth
The name of this app is Direct, and it has been launched in test format for iOS and Android in six countries: Chile, Israel, Italy, Portugal, Turkey and Uruguay.The idea behind this app is to set aside the messaging function on Instagram, so that in it we can only publish content, give likes and write comments.
In effect, is the same move that Facebook already made in 2014 when creating Messenger, forcing users to download this new app if they wanted to have conversations with their friends on the social network.
The argument for this type of maneuver is that, when an app deviates from its original purpose, it is better to create a new specific app , to ensure smooth operation. This was argued by Zuckerberg when he created Messenger, and this was argued by Hemal Shah, product manager of Instagram, when asked about this new initiative.
Doubts about the measure
The app is in test format, but it's built, which shows a pretty strong intention by Instagram to make Direct a reality Only a frontal rejection by the users would cause the process to be paralyzed, but it does not seem very likely that this will happen.
Just as the operation of Facebook and Messenger is quite parallel (you can only have one of the two installed and it doesn't affect the service), Instagram does interact in a Constant with private messages Especially, when commenting on Stories. Every time we want to do it, will we be redirected to a different app?
That could be a real pain, unless Direct also takes the Stories with them, as happens in Messenger. The problem in this case is that it would leave the main Instagram application lame, which in the end could even be harmful.
We are waiting to hear how this testing process works. It will be easy to know if it has been successful, the day we update Instagram and there is no longer an inbox, we will know that there is a new app that we have to download.
