Snapchat's latest update recognizes pets and food
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If you usually use Snapchat, today we have to announce news to you Because it's interesting news. Just a few days ago we told you that Snapchat is working on a major redesign of the tool. It is expected that the changes that arrive will be more than relevant, with the aim of correcting and improving the user experience.
Meanwhile, it seems that Snapchat will not stand still Because, according to Mashable, it has just launched new filters capable of recognizing the snapshots you takeIn this way, the application will be prepared to provide you with different graphics and options adapted to the nature of the photo.
The launch of this collection of filters started last week So users have started to enjoy them progressively . The fact is that the application will be perfectly capable of recognizing if you have just taken a photo of your pet, a plate of food, a sports team or different objects and locations.
This way, will be able to identify if the photo you just took is at a concert. Or if you have done it on the beach or in any other place that is easy to identify due to its characteristic elements.
Snapchat and object recognition
Ok, this is the typical Snapchat filters. But beware, these are based on a patented facial recognition technology that they had not used until now.
This is somewhat similar, actually, to the geofilters that are already dedicated to tracking and identifying the location of the snapshot, as determined by the GPS of the equipment.
What is clear is that Snapchat will not be left alone with filters. Everything indicates that brands could be interested in using these types of options for advertising purposes. This is explicitly detailed in the patent registration.
A photo of a coffee in a certain establishment could serve, with the filters, as a discount coupon. At the same time, there would be the possibility of offering the user to unlock a series of filters in exchange for visits to a specific establishment.
In any case, if you want to enjoy the filters, you will have to wait for Snapchat to update them. It shouldn't take too long to see them, because the update is taking place progressively. Enjoy it.
