Canon launches an app to view the World Press Photo exhibition in virtual reality
Table of contents:
- World Press Photo winning photos in the Canon app
- As if you were there
- World Press Photo, exhibitions and events
Virtual reality is taking over everywhere. Now Canon announces a new experience to commemorate its 25-year partnership with World Press Photo. This is the World Press Photo Experience in Virtual Reality, a new way of attending a photographic exhibition. And it is that users will have the opportunity to see it from any location.
How do you explain this? The World Press Photo Experience in Virtual Reality has been devised by the team at Canon Irista, the platform Canon's cloud image management software.What users will be able to see will be a totally immersive virtual gallery, in which they will discover one by one the 45 winning photographs of this year's edition of World Press Photo.
World Press Photo winning photos in the Canon app
Canon wanted to provide users with a unique experience when viewing a photo exhibition. And it is that starting, they can do it from anywhere in the world. And without having to step foot in any exhibition hall But how does this work?
To achieve this, Virtual Reality technologies are necessary And download the application. You can download it completely free of charge from the Irista page. To do this, you have to press the Free Download button and then choose a platform: Gear VR (from the Oculus Store) or Daydream (from the Google Play Store). Select the option that suits your technical team and then click the Download button.
As if you were there
The sensation that those responsible for this application want to create for users is that of being in the same exhibition. After downloading the app, they can enter a state-of-the-art virtual museum, where contemplate and discover the images and stories behind the 45 World Press Photo-winning photographs The same ones you can see in this article.
The stories behind each of these images are often heartbreaking. In other cases, deeply evocative. In any case, this ppowerful story will be transmitted to the user of the application individually.
The virtual tour that users take through the exhibition included in this application will evolve.And it will do so according to the interaction of each user. As soon as you access the tool, the narrator will introduce himself. This is Stuart Franklin, the well-known photographer and director of the World Press Photo 2017 jury.
In this way, we will not only find ourselves before a photograph. We will relive with Franklin the story behind it. Which will surely help us to get the most out of the exhibition.
World Press Photo, exhibitions and events
The photographs of the World Press Photo are going around the world. So much so, that if you do not want or cannot make this visit through Virtual Reality, you will always have the option of doing it physically. In fact, right now, the photos of this 2017 edition are in the LASEDE (COAM) space in Madrid.
The exhibition is open from September 29, 2017 and until November 2017To see it, you can go to Calle Hortaleza, 63 in Madrid from Monday to Friday from 11 a.m. to 2 p.m. and from 5 p.m. to 9 p.m. Or, if you go on a Saturday, from 11 a.m. to 9 p.m., uninterrupted.
You can find more information on the World Press Photo Madrid website, as well as book your tickets for 3, 4 and 5 euros. Tuesdays are Happy Day, so you only have to pay 3 euros.
