Why did a link to my Instagram account appear on Facebook

Facebook is creating more and more links between its products. Now the users of your application can directly access, from the main menu, your Instagram account As happened with WhatsApp not long ago, you can open your timeline of the social network of photos from a button that appears just below the link to your Facebook profile and above all the pages you follow.

When pressed, Instagram will open as if you had started it from the home screen of your mobileWith this new link, Facebook intends to promote traffic between its products. In this way, you will be able to navigate from one to another without leaving the screens of their applications. Therefore, without being tempted to open other social networks.

For the US company, this is a way to "help people keep in touch with their friends on Facebook and Instagram", according to one of its representatives on the TechCrunch portal. However, the objective it pursues is none other than to increase the number of Instagram users in its fight against Snapchat And, incidentally, consolidate its leadership in the universe of mobile applications in terms of installation and use.

The battle between Instagram and Snapchat

Facebook continues to be the most downloaded application in history, according to data from the consultancy Annie App.Its leadership also seems quite solid if we take into account that Facebook Messenger ranks second in the list of most downloaded apps worldwide and Instagram and WhatsApp fourth and fifth, respectively.

However, one on one, the battle between the social photo networks is fierce Instagram remains among the most downloaded , but Snapchat sweeps the young audience. For this reason, Facebook is looking to increase traffic between it and the app it bought in 2012.

It would therefore be another step in Zuckerberg's crusade against Snapchat. Since the latter rejected the offer to be acquired, Facebook has been copying its characteristics and incorporating them into its different applications.

This strategy explains that there is a button to go directly from Facebook to Instagram, but not vice versa. If the intention is to exchange friends from one application to another, why not create a similar link on Instagram?

More links in the Facebook universe

It is not the first time that Zuckerberg's company draws links between its applications. For some time Instagram suggests accounts to follow based on your Facebook friends. And, for a few months now, some Facebook friend suggestions come directly from WhatsApp

With this new button, the integration of the big F websites seems to go one step further. But it should not be the last. Between its three social networks it brings together close to 4,000 million users worldwide. However, the 700 million Instagram accounts are still a long way from the more than 2.2 billion Facebook and 1.2 billion WhatsApp. Therefore, with this link the company is looking for a transfer that will help its third social network to grow and win the battle against Snapchat definitively