Facebook could include advertising in your WhatsApp chats

It seems that, three years after disbursing the dizzying figure of seventeen billion euros, Facebook could start to see economic benefits from WhatsApp. And it is that new clues indicate how they would be willing to use the messaging application to get money. And yes, it has to do with the recently announced WhatsApp Business system for companies. But also with crossed between Facebook and WhatsApp Something that would break with one of the basic pillars of WhatsApp: not include it in your application.

The TechCrunch medium echoes the discoveries they have made in the Facebook Ad Manager tool. Here, a line of code refers to WhatsApp. After contacting the company, a spokesperson has clarified that it is a test. Specifically, a way in which people could start a conversation, via WhatsApp, with a company by clicking on their ad on Facebook But it is not the only test to regard.

What is not clear is whether, after this first contact, the company could contact the user again. Something useful for merchants, who could purchase one of these ads on Facebook and then, once contact is established on WhatsApp, send promotions, announcements of new collections, etc. That is, spam or send .

within WhatsApp

At the moment, and if we listen to the statements of the WhatsApp spokesperson, there would be no room for ads in the messaging app. It would only be a direct connection between Facebook and WhatsApp ads. Something to make the interaction with the company more comfortable after said announcement. However, TechCrunch proposes an alternative based on the history of Facebook Messenger and the .

And, initially, Facebook Messenger also began to experiment with direct contact buttons on Facebook. After this step, the Facebook messaging application did come to introduce advertising banners among its chats Something that could reach WhatsApp in the same way in the future. Despite the fact that its creators rejected such an idea from the beginning.

Connection between Facebook posts and Facebook Messenger conversations with businesses

There is also a different alternative. Something as if WhatsApp were in charge of managing contacts and the volume of messages received by large companies such as airlines. A possible alternative market line. But at the moment they are only tests that will have to be attended very closely.