WhatsApp Business

It's official. WhatsApp has confirmed on its blog that it is working on WhatsApp Business The new tool for users and companies to contact through the appIn the coming weeks, users should start to see a green icon next to contacts who are verified as businesses. The communication that is established will be protected from end to end as in normal conversations.

What is WhatsApp Business?

WhatsApp Business is not a separate application, but a service that we will have included within our WhatsApp app as clients. For free. Another thing will be for companies, since it is rumored that it could be free for small companies (SMEs) and businesses and paid for large corporations.

Basically, it is about opening a new channel of communication to get in touch with businesses or companies From the comfort of our WhatsApp. Something that happened in a "home" way in many cases, but now it will have an official tone. The company has not given much specific information about the extra functions that companies will have through WhatsApp Business. Probably, they will be able to direct their business in a more personal way, through offers or promotions.

Hopefully this can be a excellent way to contact technical supportSomething that many companies already did unofficially. What we do know is that there will be a way to know if we are contacting the official profile of the business. Next to the contact in question there should be a icon in green with a tick indicating that it is a verified profile

When will WhatsApp Business be rolled out?

At the moment, the company has only confirmed that it is working with a pilot program with a very small number of companies These tests will serve to refine the service and outline the final result. There are still many doubts about how Facebook (the owner of WhatsApp) intends to monetize this tool. The most logical thing is that small businesses and SMEs will enjoy the service for free or at a lower cost, while large corporations should assume a greater investment

There is no doubt that WhatsApp is a platform that has a lot of potential. Since Facebook bought it for around $16 billion, it has been looking for ways to recoup the investment. We are talking about more than 1,200 million users who regularly communicate through the app Will WhatsApp Business be the answer? It is still early to know if it will be able to offer companies something truly different from what they can already do through the app.