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Surely, more than once you have received a WhatsApp message from a contact informing you of an event. Many of us have, among our contacts, people who own a company and use this messaging application to get in touch with their customers... or with users who could become them. That is why WhatsApp has created the verified account for companies Just like the blue tick we see on Twitter with celebrity and company accounts, from now on also We will see it, this time in green, on WhatsApp.
WhatsApp begins the deployment of verified company accounts
At the moment, company verification in WhatsApp is limited to a certain number of them. In the event that you own a company and you do not have the verification option activated, you can contact them at At the time of communication, if you have the company's telephone number, it will appear in the agenda with the name that you you awarded him yourself. If, on the contrary, you receive a message from a verified account and you do not have their number, the name they have given will appear. Of course, WhatsApp itself gives you the possibility to block said number, if you see that it is bothering you with spam or sends you information that is not useful to you.
When you communicate with a verified business, you'll know because the chat interface will be different.On this occasion, WhatsApp will remind you that you are communicating with a company by means of a yellow message within the conversation This message cannot be deleted, and so you will always know that you are communicating with a business, and thus avoid confusion. In addition. the company can establish a schedule of communication with the client. If he opens a conversation at an unavailability hour, a message will appear in the conversation warning of the company's status.
If you start talking to a company not verified by the system, WhatsApp will also transmit it to you with a yellowish message. You should be aware of this message: any information you send to an unverified company can be used fraudulently. A very practical way to keep those companies that impersonate others to practice tricks on guard.
How to monetize WhatsApp?
At the beginning of the year we already had news about it. A logical move by the company bought by Mark Zuckerberg to strengthen the ties between what began as a simple messaging application to what is becoming... A total communication and business application.But it's not just about trying to monetize the application through the appearance of verified accounts. It is also about ensuring that legitimate businesses have the approval of the app, knowing for sure that we are communicating with a truthful and transparent business.
It is a logical move for the messaging application to try to seek income from companies, given the current refusal to charge fees to private users. What we don't know is how it will feel for users to suddenly start receiving messages from companies that have access to their phone numbers.But, as we've noted before, there's nothing a good lock won't fix.
Of course, for now, only companies that have WhatsApp android can have their accounts verified. It is expected that this possibility will be extended to iOS in the near future.
