This will be WhatsApp Business

Hundreds of millions of people around the world use WhatsApp. The messaging application is so popular that a few months ago, those responsible for it decided to take advantage of the momentum. They said they were working on a special app. WhatsApp Business would be the tool that would allow users to communicate with companies. And vice versa.

Unlike what will happen shortly with Facebook Messenger, users will not see ads or spam messages through WhatsApp.What this application will actually allow you to do is decide whether or not you want to receive specific business messages.

At the same time, the user should always be able to choose if they only want to read the usual private messages. Or if, on the contrary, you want to continue communicating with companies.

WhatsApp Business, a specific application for SMEs

WhatsApp wants to attack another front, which is that of small and medium-sized companies. The company has been developing a specific application for this type of organization for months.

It will be a tool that companies will have to use individually. And that will be available for Android, iOS and Windows Phone It will be a second application that they will install on their mobiles and that they will be able to use independently of their personal WhatsApp, within the same phone.

In this way, they will be able to issue communications to their clients separately. The latter, yes, will not have to download this application. You can continue communicating with companies from your personal WhatsApp.

A much more complex messaging system

This WhatsApp for business will not be a tool to use. Nothing is further from reality. In fact, it will work through what is called "structured messages", a special type of message that includes a lot of information.

We talk about text, image, links and even a translation. In this way, companies could communicate at the same time in several languages.

The system will automatically download – in the background – messages, which will also be updated every 31 days. In In case of connection problems, the download will be retried in five minutes.

Companies will be verified

This is an important point. Companies that access this service to send messages to their customers will be verified What does this mean? Well, first of all, in order to access this application, you will have to accept WhatsApp's terms of service and privacy policy. Otherwise, they will not be able to use the application.

Then users will be able to identify two types of businesses. In the first place will be the verified ones. Next to the company name you will see this symbol: ✅. In this way, you will be able to verify that it is an official account.

Unverified businesses will coexist with verified businesses and, logically, this symbol will not appear next to their name. In this case, the verification most likely has not yet occurred, but is on the way.

Companies will be able to use all the options available to them, without exceptions, although it is most likely that WhatsApp will soon offer them the possibility of verifying themselves .

In addition, WhatsApp will have its own verified business account. In this way, will be able to issue messages of general interest to other companies.

As soon as you register, the company will have to choose a specific name This cannot be changed on the fly. It will also have to have limited characters. You can also include a profile photo that, in this case, can be modified as many times as necessary.

Within this same profile, there will be the option to add the web page and contact address. Useful and essential information for users to communicate with it.

Statistics and effective customer communication

Another interesting question will be that of statistics. Because the company will have an administration space for the account, where you can check certain information. For example, how many of the messages you have sent have been read.

It is hoped, in short, that the tool will serve companies as a channel of communication with users In this way, they will be able to notify , for example, details about your orders or incidents, delays and any other detail of interest to the customer.

Via: Wabetainfo