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In Snapchat they have put the batteries with this to innovate. And it is that Instagram is making it difficult by copying each and every one of the old functions. Now they go one step further in the development of their Stories or Histories. Those contents that are shared publicly for only 24 hours. Correct. The original stories. Well, content that can now be created, shared and enjoyed in a group. Here's how you can create group stories on Snapchat.
Do not confuse this concept with Snapchat groups. To date, the ephemeral content application allowed you to create groups of contacts in which to share photos, videos and messages that disappeared. In this case, it is a kind of container where each invited participant can leave their own content A concept designed to pour all the photos taken in one place about a common event or place.
The process
Creating these common or collective stories is easy and integrates seamlessly with Snapchat. The main requirement is to have the latest version of the application, already available for Android and iPhone. This feature may still take several days to appear to all users.
With this in mind, you just have to create the group on the Stories screen. Here appears a new button called +Create groupClicking on a new screen allows you to customize the container with the people who can collaborate on it or view its contents. Another option that appears on this screen is to geolocate this group story to a specific place. In this way, only the users of the defined environment will be able to add their contents.
From this moment the collective history is established. Arranged so that anyone can insert their own captures or snaps Of course, as long as they have been invited. Otherwise, they will not find the new collective history available to insert these contents into.
Content limited to one place and disappearing
This kind of collective story has almost the same qualities as any other Snapchat story. The key is that, after 24 hours without any of the invited members contributing anything, the story disappears foreverNo photos, no videos, no snaps. Everything is forgotten or remembered, depending on the memory of each user. Each of the members can view the story as many times as they want within this self-destruct period.
The curious thing about these collective stories is their concept of geolocation. It is useful to allow any Snapchat user, whether or not they are direct contact, to make their contribution to an event in the same place. However, this prevents other contacts from enjoying the content. That is, the philosophy of Snapchat is pursued: live in the moment. Only also add the place to that equation
Different from Instagram
At the moment Snapchat has a lot of work ahead of it beyond these collective stories. Especially after the latest outrages carried out by Instagram.And it is that the photography and video social network has been copying its functions for months. To the point of integrating in a very similar way the characteristics of augmented reality masks of Snapchat. A compelling reason for Snapchat to try to differentiate itself and once again take the lead in innovation. Otherwise, she will end up suffocated by Instagram.
Don't forget that Facebook tried to buy Snapchat a few years ago. However, Evan Spiegel, its creator, rejected the offer and confronted the great social network. After all, it had managed to conquer the younger audience, and it was doing quite a bit of damage to the “classic” concept of the social network. Since then, Facebook has decided on a more aggressive strategy in which it seeks to copy and drown Snapchat. Of course, he does it through Instagram. Will they also copy the concept of collective stories?
