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It seems that Snapchat is ready to stand up to Facebook. And not only after stealing all the ideas and functions, such as the stories that he has adapted for Instagram, WhatsApp or Facebook. He also dares to do it during the day in which Facebook presents its news. Thus, without prior notice, Snapchat has launched new World Lens Or what is the same, augmented reality masks or filters to place on stage.
New filters for the environment
Snapchat continues to be strong in one of the features that the rest of the Facebook applications have not managed to master. The so-called Lens appeared a little over a year ago to deform the user's face in a realistic way and always with a lot of humor. It was followed by the MSQRD app, which was eventually acquired by Facebook. However, the Doggy, Dancing Rabbit, and other recognizablemasks remain Snapchat's own identity.
A few months ago I was also surprising with these masks for the environment. It was a small collection of filters with which to make it rain bears or customize the environment. Now they give the concept a twist and launch a whole new collection. Of course, all of them animated and with the particularity of remain in the place where they are anchored, even if the user moves the frame or changes position.
How to use them
These new World Lens are really easy to use, and they integrate well with Snapchat. Of course, it is obligatory to use the rear camera of the terminal A press brings up all these filters to select the desired one. Then you just have to move your finger across the screen to place the effect in the desired place on the image. Finally, all that remains is to record or take the snap. Always knowing that you can move to capture this effect from any perspective realistically.
Snapchat continues to bet on augmented reality. Something very similar to what is seen in Pokémon GO. And seen what has been seen, they are still the one who dominates the matter in the world of applications. How soon will Facebook copy this feature?
