Instagram copies Snapchat again to bring ephemeral photos and videos
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If Snapchat still had something to copy, Instagram just did it. Its official accounts in the photography social network itself announce the arrival of the renewal of Instagram Direct, its direct messages. Something with which they want to streamline and improve private communication between users within the tool itself. The ephemeral photos and videos arrive, which disappear once they are seen. The messaging service we enjoy on Snapchat arrives.
In this way, Instagram Direct will accommodate ephemeral photos and videos. That is, they disappear after being seen. Of course, a second review is granted for those who missed the first screening. After that, the content disappears from the conversation forever. Of course, the sending user will know who has decided to see and review their photos and videos of the moment.
How does it work
Just jump to the Instagram Direct tab and tap on the new blue camera icon. Or get into some conversation (individual or in a group) and do the same. With this you can take a picture or a short video.
When posting, recipient users can view it once. And another second if you wish. After this the content disappears. The user who sent it can know how that content has been consumed.
The rest of the messages, photos and videos forwarded from other accounts and the Likes remain unchanged in the chats.
Messaging, a rising value on Instagram
From Instagram they also congratulate themselves on the reception that Instagram Direct has on the part of the users. After the last update in November 2016, the number of people using Instagram's internal messaging has grown by 76 million. Now, A total of 376 million monthly users exchange messages, content from other accounts, and impressions via Instagram Direct.
For this reason, Instagram assures to continue looking for formulas to make the exchange of messages and content among its users more comfortable. Ephemeral photos and videos arrive with the latest app update, now available for download.
