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Niantic's fight to conquer players continues. Proof of this are the recent events enjoyed in Pokémon GO, such as the Aquatic Festival. However, the figures ensure that the game continues to lose followers. A fact that must be taken into perspective, since the summer of 2016, when it was launched, reached record numbers in the mobile entertainment industry.
Information comes directly from ComScore, an audiometry company tasked with tracking media, trends, and consumer data from different sectors.According to its latest report, Pokémon GO has lost 80% of its players compared to its best moments That is, they have gone from 28.5 million players a day in July 2016, to a little more than 5 million as of December 2016. Of course, these are data from the last quarter that concern only the United States market.
A lot of things are missing
Although these data focus only on the US population, the general sentiment globally is palpable. Now, it is to be hoped that this information is not so serious after the arrival of the second generation of Pokémon in the game. In addition to the aforementioned Aquatic Festival event. Issues that have shown the interest of players with new spikes in downloads from the Google Play Store and App Store But does it break the downward trend that the game is dragging?
Players continue to claim features from Niantic. After the arrival of new and expected Pokémon, issues are still missing. The exchange of these beings or the battles between players Not to mention the legendary Pokémon, which remain a mystery. Points that would help the relaunch of the title, but that Niantic is still developing.
It is expected that this year many novelties will land. Niantic has ensured that there are three major updates scheduled. Meanwhile, players lose interest and the milestone that Pokémon GO was over the past year fades.
