10% of apps that are installed are abandoned in a week
You download an application and that's it. You are like a child with new shoes. How well it works! You use it all the time and even recommend it to your friends and family. But things go downhill and after a few days, most likely you won't even remember her
It's what happens to the majority, don't worry. A recently published study by Apps Flyer has revealed that only 5% of smartphone users are still actively using an app 30 days after installing it.But there are worse data. Barely 10% continue to do so after a week
Loy alty among application users continues to be one of the biggest challenges facing developers. In this sense, and because the report so communicates, there are clear differences between what is known as organic and non-organic users The former are those who download Motu proprio (because an application really interests them), while the latter are those who do it through some type of incentive (through third parties, the developer can pay real money, offer virtual currency or other incentives to take advantage of the app or the game).
The study reveals that we spend less time on apps we proactively install (those that developers have technically dubbed "organic") and we spend more hours on those tools that developers want us to install on our computersThus, the percentage of retention of "non-organic" applications has increased by 25% on iOS and only 4% on Android, from which it could be deduced that perhaps Apple users are a little "more obedient" than those who use the Google operating system. Be that as it may, the data is still more or less identical with respect to what was achieved last year, although in both iOS and Android, the retention percentages (that is, the time in which users continue using the apps they installed on their mobiles) have risen a bit, which is certainly good news for the developers, who will have worked hard to achieve it.
The figures suggest that Android users are much more likely to keep apps installed that they discover for themselves, while iOS users are more loyal to “non-organic” apps, that is, apps that developers have tried to install on their devices or that are promoted through articles or other means.
As if this were not enough, the study reveals that only 2% of installations carried out on Android are the result of a monetary transactionThis percentage is 80% higher on iOS, an operating system whose users are more willing to pay for the apps they download. Instead, users of the green robot operating system prefer free content. Surely for this reason, a large part of developers would be more interested in developing applications for iOS than for Google's open source system: Android.
