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The mobile video game industry has broken collection records in 2016 with 40,000 million euros , 5,000 million more than in 2015. The main people responsible for this significant increase have been the two star games of the year, Clash Royale and Pokémon Go, although we also find other names like Monster Strike in the list of those that they collect more. These data confirm what was increasingly evident, that they are the most profitable video game sector of all , above PC gaming and consoles.
Through single payments or through integrated purchases (the most successful system), mobile games are sweeping and forcing change the attitude for developers and brands. Nintendo to go mobile after years of reluctance with Super Mario Run is a fact that demonstrates this change in trend.
A good year for videogames
40 billion mobile gaming revenue is followed by 35 billion of euros generated in PC (an overwhelming success compared to last year, increasing by 442%) and 6,000 million euros for purchases of video games for consoles In In the queue we find the content in virtual reality, a sector still in its infancy but which has already raised 2.500 million euros this year. For some it may not be enough, but you have to understand that it is a format that requires investment in glasses and not all devices support it yet.
In global terms, the industry has managed to raise 90,000 million euros and looks to the horizon with very future prospects promising The mobile format leads sales for the first time and will undoubtedly change the vision of this sector in the short term, resulting in investments in expensive titles and more complex developments.
In-app purchase works
Among the big names this year we find some well-known members of this newsroom, such as Pokémon Go, which has raised 750 million euros since it launched in the summer, or Clash Royale which totals more than 1.000 million euros in collections since March. Number one, however, has been Monster Strike, a monster fighting game that has managed to reach 1,200 million euros
In all three cases, the applications are free download, and payments are integrated in the course of the game. This has been proven as the ideal way to convince the user to pay. Progressively, as the game progresses and the player gets hooked. Purchases, which often barely exceed one euro , unlock features that make it easier to progress through the game, leading to subsequent purchases
The growth forecasts for 2019 are really encouraging, predicting a rise to 50,000 million euros of mobile video games, while consoles would only go up to 7.500 million euros. The great hope is in virtual reality, which is expected to rise to 17 billionof euros in revenue, but nobody doubts that the reign of mobile games, which begins this year 2016 and promises to hold the crown for a long time.
