Twitter sorts conversations by relevance

The social network Twitter issued a statement a few hours ago announcing changes. Changes that affect the way we read our conversations and those of others. In their eagerness to scratch the gap of users who decide to leave the blue bird network and flee to Facebook, have decided to look a little more like the competition and Sort conversations by relevance.

Conversation ranking and response count

According to the statement, from now on, both on the web version and on the mobile version of Twitter, you will not see the replies of the tweets chronologically but according to their importance within the conversation, grouping them into secondary conversations What criteria does Twitter follow when assessing whether a response is relevant or not? Well, that the creator of the original post, in turn, has responded, or if said response, perhaps, is from a user you follow. Does it seem like a mess? U.S. too. But, in the end, we will end up getting used to it.

But we are not only counting on this novelty: as of today we will also have a new distinctive piece of information within our tweets: the number of responses that it is receiving throughout of the day This data is added to what we already have as if it belonged to the family: favorites and retweets.Another reason for competition and fight of egos?

Next to the retweet icon, we will see a small arrow to the left and a number next to it. This figure will correspond to the number of replies or responses that our tweet is receiving. Of course, keep in mind that the number only counts the number of direct responses to the original tweet . The total number of responses, if you want to know it, you will have to do it manually.

Twitter: a delicate situation

Not Twitter at its best. The month of July was quite a difficult time for the microblogging service created in 2006 by Jack Dorsey The stock market data was worrying: since its appearance on the stock market It was the first time that the social network generated less profit than in previous years.Specifically, a 20% less The number of users also stagnated, or rose at the speed of the turtle: a 1 %

The infernal season continued its tortuous path: Instagram already exceeded Twitter in number of users. In the United States, the most famous photography social network in the world reached 100 million users Do you know how many it hadTwitter? With not insignificant numbers 65 million users, but a figure that is clearly insufficient for your aspirations. Facebook, for its part, continues to do its thing, being unbeatable and crowning itself, once again, as the most powerful social network on the market with 1 and a half billion users Yes, you read that right. Billion, with B.

And not just Instagram, Snapchat (now in serious danger after the recent strategies of Instagram) surpasses Twitter in number:: 150 million active users compared to 140 million for Snapchat. What is the solution? According to Twitter, becoming more and more like Facebook. If you can't beat the enemy, join to him: in 2014 the web underwent a redesign that brought it closer to the modes of Facebook, as well as a content relevance strategy modeled on thenetwork Mark Zuckerberg

How will Twitter like this strategy of ordering conversations according to their relevance? Only time will tell.