Wallapop sells everything
The application where you sell and buy practically everything is for sale Or at least that's what some saysources close to Wallapop, although those responsible continue to deny it. "We never talk about the company's strategy, but it is not true that we are negotiating to sell it", says its co-creator Miguel Vicente And it is that Wallapop keeps looking for a formula to earn money through its purchasing platform between users.All this having to face its recent failure in the United States and before the arrival of Facebook to the Second-hand market.
The media outlet Teknautas broke the news, echoing sources familiar with the sales conversations in which those responsible for the application, Miguel Vicente and Gerard Olivé. Apparently, Wallapop would be sold for 370 million euros according to the only official valuation carried out carried out by Swedish venture capital firm Vostok New Ventures, which owns 3% of the application valued at 12.5 million of dollars However, it could be a partial sale and not total if the statements of one of its creators are followed.
The buyers? Two possibilities are considered.On the one hand would be the South African company Naspers, which is a shareholder of LetGo, application of North American purchase and sale with which Wallapop has merged in that market. On the other hand would be the Norwegian group Schibsted Media, owner of pages such as Segundamano, InfoJobs, Fotocasa, Laboris.net and Coches. net after the purchase of 100% of Grupo Anuntis in 2013. It seems that this second option would be the most feasible since it does not has managed to bring out the application Vibbo, formerly known as Segundamano This tool suffered a few years ago months a rebrand to move closer to the model of Wallapop, but it hasn't managed to draw attention like this. Now, the group could put a solution to this competitiveness by getting directly with Wallapop
The buying and selling application between users of Wallapop has achieved notable success in Spain and Portugal , positioning itself as the main option in this market within the world of applications It is simple, direct and comfortable. The only problem is that it does not generate income, since it does not charge commissions for each sale or when announcing new products. Something that puts its viability at risk despite having raised investments that would add up to 150 million euros since its creation in 2013
The other big threat from Wallapop is called Facebook The In October, the social network launched its Marketplace platform, which focuses on the field of buying and selling between users. Despite the fact that Wallapop has several years of experience, it is Facebook that has more than 450 million active users per month, being the perfect breeding ground for offer more products and a larger community than Wallapop Of course, at the moment it has only been launched in United States, United Kingdom, Australia and New Zealand, but it will soon reach more countries, casting doubt on the viability of Wallapop
Do not forget that recently Wallapop tried to break into the US market without much success. Something that has led him to merge into that niche with the tool LetGo.
