Snapchat continues to be vilely plagiarized in its format. The hard blow received after the appearance of Instagram Stories, which has been considerably noted in the number of active users, is only the beginning of a fierce fight for the innovative company. And it is that, if fighting against Instagram is complicated, doing it against the greatest of social titans, Facebook , it is the worst nightmare of any company.
Facebook has launched in some countries where Snapchat does not yet have a large number of users, such as Poland, anew tool called Messenger Day that allows people to share filtered or edited photos and videos that disappear within 24 hours , we're going exactly the same as on Snapchat.At the moment Poland is the only country in which this tool can be used in the testing phase, but as soon as Facebook begins to notice that it works, it will soon reach other countries.
This seems to be a common practice on the social network, which usually runs small tests before launching a final tool or function. At the moment it is not known if the tool will take the step to places like the United States or Canada where still more than 60 million people use Snapchat daily and whereInstagram Stories has not indented. However, in other places, such as Spain, many users have directly uninstalled Snapcha t from their phones, so Facebook's Messenger Day play could pay off here.
Virtually all Messenger Day features exactly the same as Snapchat: add text, stickers, or filters to the images and videos But there is one thing that is new -thank goodness- in this "Facebook Snapchat" and that is that in addition of graphic filters that indicate the location or a specific party, there are also predesigned filters to indicate our moods or what we are doing at that moment as we can add today in our own states within the social network.
The idea of Facebook is probably to add this option before Snapchat give it time, a strategy very similar to the one used by Instagram Stories and which has helped it establish itself in countries like Russia where Snapchat has not yet been had made a holeWe have to wait a while (probably not too long), to see what this all leads to, but really it can do a lot of damage to Snapchat this situation while for Facebook, which each quarter bills two billion dollars , it takes a minimal effort to develop a clone of the product that others have taken years to put on the market as something pioneering, but you know, business is business.
