Pokémon GO loses 80 percent of its paying players
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Pokémon GO has already enjoyed its 15 minutes of fame , and it is at the gates of discount time. At least that's what the data shows, for several weeks now, showing a sharp drop in the number of regular players and also in downloads Something that was to be expected but which, surprisingly, continues to holding this game as the most profitable in the app stores.
New data is now emerging from Slice Intelligence, a company tasked with tracking digital commerce businesses and services. Of course, this is data from the US market that indicates that 79 percent of users who spent money on the title have disappeared since July 15 A drop from those players who were willing to buy pokécoins with real money and will no longer invest in this title.
According to this company, and always serving the North American market, users who were willing to buy content within the application have fallen to moments before the release of Pokémon GO But make no mistake, Pokémon GO is still profitable for Niantic and Nintendo. After having managed to introduce twice as many users willing to buy than any other game on the market, it still remains as the title that generates the most profits So much so that it surpasses the rest of the games up to six times, reaching 28, 4 percent of the profits of app stores, while Candy Crush Saga remains at 4, 5 of that total
Do not lose sight of the fact that, despite losing many users (even those who pay for content), Pokémon GO still counts with a good number of active users willing to eventually spend some money to get more Pokéballs, incubators or baits Something that will allow the title of Niantic to continue generating benefits over all other current games.
Benefits beyond the game
For Nintendo, the success of Pokémon GO seems to have been eaten. Despite having part of The Pokémon Company, and after its initial growth on the stock market, many investors stopped paying attention to al not receive the bulk of the expected benefits However, the arrival of Pokémon GO has brought a second golden age to its games of Pokémon on portable game consoles, as well as for all merchandaising related to the franchise Pokémon And the fact is that the number of plush toys, virtual games and all the paraphernalia around these beings has skyrocketed 233 percent compared to the same period last year Collateral damage that will cheer many executives after the not-so-good initial results.
Even so, Pokémon GO poses a long line of work and full of long-term news. Its creator, John Hanke, has recently stated that what has been seen to date is only the tip of the iceberg Its engineers continue to work to add functions such as fights between players and the exchange of Pokémon Qualities that, without a doubt, and if they don't arrive too late, could bring attention to this game in the coming months.
