Snapchat will have minigames within the application itself
Nothing like investing or wasting time between stories and minigames They must have thought of that in Snapchat , who now bet on entertainment in the form of a game directly in their ephemeral messaging application And, if Instagram decides to copy them, they will continue to mark trends and betting on real news Something that, incidentally, can help you create new monetization channels to finance your project
Snapchat has already released its first video game, which goes directly to the section Discover In fact, it is necessary to visit the sports media channel ESPN to enjoy it. Once inside, it is possible to play with really simple, attractive mechanics that hook you from the first second. A minigame of tennis that arrives sponsored by the drink Gatorade and ESPN to get the fans hooked users to your channel and extend the number of hours spent on Snapchat
The minigame is called Serena Williams Match Point, and it is a tribute to the sports career of this tennis player. In it it is possible toreview the 22 match pointsof the differentmajor competitions she has won All this represented in an 8 bit aesthetic where the pixels and squares form each detail of the title. Of course, this retro aesthetic does not detract from the fun entertainment at all, showing animations and effects with great detail, but with a casual appearance. Something that can be verified both in the movement of the hair, the clothes or the players themselves, as well as in the representation of the different hairstyles and outfits that Serena wore in these 22 encounters
As we say, Serena Williams Match Point has been created for enjoyment, and its mechanics give a good account of it. Just click on the left side of the screen to return the ball to that field, or on the right to do the same A single point is used to pass from level and face another opponent, reviewing the history of the tennis player.
At the moment it is the only game that exists on Snapchat, and it is limited to those territories where ESPN is a channel within the Discover section of the messaging application (this is not the case in Spain). However, it is an interesting bet that could open a whole new path of content and business models for Snapchat Something that, in addition, will keep users entertained for a while. good time, expanding the investment of hours both in the application and in the information channels of this section.
Now we just have to see how this minitÃtulo is received and if other brands decide to do something similar in more countries. At the moment the rest of the world that cannot access the channel ofESPNcan enjoySerena Williams Match Point on the page itself her website If you're hooked, you should know that level 23 se will be unlocked on September 10, coinciding with the women's final of the US Open
