Pokémon GO begins to lose steam
The Pokémon Go bubble is starting to deflate now. Has the game of Niantic and Nintendo peaked? Or is it just beginning to become a habit for many? The data is not misleading, and the number of downloads and active users per month begins to decrease day by day Something that will make all those who warned little less than the arrival of the end of humanity with this game breathe easy, as well as for those who suffer with saturated servers that do not allow them to play However, it's not a hands-on situation, yet.
Several application market analysis firms (Sensor Tower, Apptopia and Survey Monkey) confirm this Pokémon GO downward trend And no, it's not that the global phenomenon is over, far from it. It's just a slowdown in the number of downloads and active users, as any politician in our country would say. A sign that, from now on, only those who really like it and get hooked on it will play it, but no longer it will be the trending game that you have to download because it's in the news or because everyone is talking about it. A symptom of maturity that could become a problem if it is not updated with new functions to keep current players.
In less than a month after its release, Pokémon GO rose as the mobile game most downloaded in history One of his many achievements achieved in a very short space of time. In fact, it is estimated that, at its peak, it managed to maintain 40 million active users per month An unparalleled figure considering the short time that carries active for download. But not only that, it also achieved a record in terms of time of daily use refers to Something that has done a lot of damage to social networks like Facebook, Instagram, Twitter or Snapchat during this time.
As reported by the media outlet Bloomberg, and according to the aforementioned application analysis firms, Pokémon GO has begun to lose both the number of downloads, as well as active users and daily time spent in the application to the point of being created a downward trendSomething that, if prolonged over time, could become a real problem for the Nintendo title, both due to the lack of visibility and economic viability. Another blow to the company if it means losing more investors.
Now it is up to Niantic that this trend does not continue and that it balances out. To do this, they must introduce new functions and features that will keep players who are losing that hook and passion for going hunting new Pokémon Something which we will be following very closely in the coming weeks to see if, finally, Pokémon GO becomes a trend that will disappear as quickly as it came, or if it will stay longer time with us.
