Instant Articles are coming to Facebook Messenger
If you are a regular user of Facebook surely you have noticed the existence of instant articles They are those that have an iconic lightning bolt in the upper right corner, but that stand out from the rest for allowing really fast loading of contentSo much so that it is capable of displaying the article, with photos and videos available, up to 10 times faster than other linksWell, this same technology has been extended to another social network service: its messaging application Facebook Messenger
In this way, Android users first, and in the coming weeks also iPhone, they will be able to load articles without losing a single moment directly from the chats of this application And it is that the technology of the articles Snapshots can now be applied directly to URLs or links that are shared in a conversation Something that allows you to load these contents with virtually no waiting time As simple as clicking to view, but without waiting a second in between.
Since the technology is the same, Facebook has also respected its design. By this we mean the system to identify these Instant ArticlesThese will be seen in the chats of Facebook Messenger as a regular link. The difference is made by the lightning icon in the upper right corner This icon, which is identical to the one that can be seen in the application Facebook, clearly identifies the type of content it is to know that, with a click, the text, images, and videos that comprise it are displayed without any delay.
Now, you have to know that these instant articles are not generalized And it is that the technology that allows them to be integrated into Facebook applications It is open only to publications that decide to use it Thus, their own editors must be the ones who actively participate in this system, adapting their articles to Instant Articles format on Facebook for later distribution in these applications.That is why only those identified with lightning can be opened instantly.
Similarly, only shared links from one of these articles can be consumed as such on Facebook Messenger Something that, otherwise moment, it will be quite limited. Of course, the publications that wish can access this format of articles by contacting Facebook for it.
With all this, the experience of using Facebook Messenger will be significantly improved when sharing and accessing certain articles. And it is that loading times are extremely shortened with instant articles. For now, Facebook Messenger users on Android will be the first to be able to share and open Instant Articles in chats, even if Facebook has already confirmed that iPhone owners will be able to do so in the same way shortly A much faster way to enjoy content and that takes advantage of the social network to be a source of information. A complete strategy so that both publications and readers focus on these social services to consume content.
