Instagram becomes your personal television
On Instagram are growing thanks to the introduction of video And it is that it is the fashionable content in the social networks, capable of catching users even when they are not reproduced with sound. So much so that, in what was the photography social network, the total playback time has increased by 150% in the last six months For this reason, and to make things easier, Instagram has begun to show themed video channels in the Explore section to further engage your social media audience.
This is not the first time that video channels have been discovered on Instagram In April, some channels were shown that eventually appeared on Explore with content that the user might like. Now, Instagram gives a twist and creates specific thematic channels that will always be available for see the best videos of comedians, the best rated videos of food, animal content, etc.
This is an evolution from the almost static state of the section Explore And this part of the application is not always used by users who only tend to share with their environment. Now, when you don't have anything else to do, it will be possible to go through the section to see a whole selection of content in the form of videos on different topics. Thematic channels that allow you to watch one video after another without having to actively search for them on this social network.
Now, at the moment this function has only been released for the United States, although Instagram has already warned of its intentions to make it universal. However, it seems that for now these theme channels will try to reach specific audiences in North America, targeting topics such as cake decorating, certain animal breeds, sports like skateboarding or humorous videos that some Instagrammer celebrities use to publish.
Just access the second tab of the application. In Explore, photos and videos related to likes and followed accounts are mixed. Well, browsing through the section the different channels appear, drawing attention to the rest for not respecting the square shape of the content of this section.And it is that they occupy the screen from side to side of it. When clicking on the channel continuous playback begins Video after video shows the contents that have been collected until the user decides to go back to see other photos and videos or to search for another channel with a different theme.
There remains the question of if he will soon arrive in Spain. And it is that in our country we are still waiting to see the related channels. It seems that, in order to see content of interest, it will still be necessary to carry out active searches with hashtags and tags.
In short, an interesting proposal to engage users even more in this social network, with content that is displayed in front of their noses in a comfortable way, as if it were a television. Now, Instagram has to find a way to attract the attention of users who never go through the section Explore
