Instagram already sorts photos and videos by relevance and not by time
Many users were fearing it and, unfortunately for many, it has become a reality. Instagram announced in March that it would change the way it displays photos and videos from accounts, focusing on the relevance of the content and not at the time it was published Well, that moment has arrived, and it is already affecting the whole world.
The chronological order was a sign of identity for Instagram A social network where it is customary to browse the user's wall to check the latest publications of the different accounts that are followed A user experience accepted by all and that now it changes quite radically, which is expected to also change the way in which this application of photos and videos is used and it is now the most well-known contents are more likely to become even more famous and valued, being in the first positions of the wall or feed, while those photographs and videos that go unnoticed don't even get seen by regular followers.
The blame for this change lies with a algorithm, a mathematical equation created to know what is the most relevant content for each user.And it is that, as the CEO of Instagram, Kevin Systrom commented in March, only 30 percent of the content is consumed that is actually followed. All this having to scrutinize the rest of the publications that do not attract the user. That is why, following in the footsteps of the social network Facebook, they have decided to implement this new algorithm. With it, more importance is given to likes, to comments and torelationships between users, leaving aside the temporal aspect.
The explanation that Instagram gives in its official blog is that, due to the growth of this network social, it is especially difficult to find the content that really interests you. In addition, they ensure that the tests of this algorithm with a small number of users have offered good results. Thus, increased the number of likes, comments, and relationships among these experimental users.Reason why they have decided to export it to the rest of the world despite the criticism.
And this algorithm seems like a good idea as it allows the user to find more relevant content without wasting time searching for it on the wall or feedHowever, many critical voices have warned of the danger that could pose for the least attractive and flashy accounts. Thus, if popularity and the number of of likes, it is likely that the most famous profiles will soon increase their success and improve their results, but leaving the rest in the shade, without visibility.
We must not lose sight of the commercial aspect of this movement. With it Instagram you can boost promoted content and improve the advertising service for advertisers and professional accounts .In addition, for several weeks now it has been allowing some accounts to consult data about visitor traffic, in addition to offering a link button to the respective businesses.
With this, Instagram changes the way it works, although will depend on time and the users themselves who decide if this measure is a success or a failure In the meantime, all that remains is to wait for this algorithm seizes all the accounts throughout this month, being today the first day of its implementation.
