Google will start showing ads on Google Maps
Can you imagine finding yourself discount vouchers and ads on Google Maps ? Well, soon it will become a reality. And it is that Google is experimenting with new models of within its services, among which there is the aforementioned map application. Something with which they will try to improve the user experience and, incidentally, enlarge their accounts , facilitating new formulas for businesses and advertisers to be visible on their applications and maps.This is how ads will look on Google Maps
Through its official blog, the search engine company confirms several modalities to help advertisers position themselves above the rest in the application of maps. On the one hand, those companies that wish to do so, and that pay for it, will be able to place their logotypedirectly on the map. In this way, cafeterias, gas stations, restaurants and other establishments can be distinguished by planting a markeron the map with their distinctive colors and logo, and not with a mere generic icon that shows the type of store that it is, as it happens up to now. Something that will help both the advertiser and the user looking for a specific chain or establishment. But there is more.
Along with this, Google Maps will also include advertising spaces in business descriptions Thus, when clicking on one of these establishments, in addition to the classic tab with hours and ratings from other users, Google Maps will show soon discounts and active promotions A space where you can come across options that may interest the user who is going to visit said establishment or that can help decide to choose one or the other according to the offer shownGoogle also plans to show the product inventoryavailable in said store, allowing the user to consult relevant information before scrolling.
As search experts, Google will also give advertisers a new way to display their properties when the user performs a search in the applicationThus, just by entering the term “shoe store” into Google Maps, the results of Promoted search may show the location of the establishment Something that positions and shows relevant information of these establishments over the rest of stores of the same type among the results. Qualities that streamline the user experience and improve options for advertisers.
Now, for now, these are experiments that Google is carrying out. Thus, it is possible that in the next months there will be some variations thereof. And it is that they want everything to be fine-tuned to avoid problems with users and the experience of the application Google Maps, which so far has been remarkable. We will have to see if these new formulas do not hinder the correct use of the most useful map application on the market.And if users do not end up fighting against aggressive that interrupts their searches. On the other hand, the discount coupons and the extended information of those promoted establishments can be the key for a user to decide to go to one place or another.
For now we will have to wait without a specific date. Google has to correct the operation of these new models in its maps application. Iran progressively showing up in the app over the next few months.
