You can now chat on YouTube too
The video platform of YouTube wants to become more social Or, at least, prevent your users from going to other applications to comment on the videos they watch in it. That is why they have launched a new test function with which chat and share other videos within YouTube itself and. In other words, a kind of messaging tool beyond the comments section or live chats where you can exchange messages more direct, fast and private
At the moment this is a function in testing phase So much so that only a small number of people have access to it, who, in addition, canto invite other people to this test Thus,YouTube intends to test in a controlled way how well a real-time chat would work within its video applicationSomething that seems most curious and necessary to share impressions without leaving the content being played.
This function is called native sharing, something like native sharingAll you have to do is press a button on the video playback screen and choose a contact or a group with whom to share it within your own YouTube This displays a blank screen in chat mode, where write messages in real time so that other users can of the conversation receive them instantly.Something like a WhatsApp chat
According to the images shown, said conversation would also lead to sending Emoji emoticons or even to sending addresses of other YouTube videos In other words, everything you need to forget about applications like WhatsApp, Snapchat and other tools where talk about videos that are taken directly from YouTube A real convenience if you want to get to know other people's impressions over a video while watching together, but which also happens to be a important ploy to prevent users from watch the video and leave the app.
And it is that YouTube, even being the reference, has important competitors on mobile platforms.On the one hand Snapchat, where its section Discover is filled with content from different publications with articles but also videos and daily curiosities. Although the most important challenge would be to compete against the video platform that the giant is preparing Amazon Something that could take a good pinch of users fromYouTube if it succeeds as a video platform.
In any case, we will have to wait to see for ourselves, or rather in our own applications, how this messaging tool worksintegrated into YouTube And it will be the users themselves who invite others to expand the messaging function. A tool that proposes spending more time on YouTube and boosting the activity of sharing links to other videos from the application itself And you, will you stop commenting on YouTube videos through WhatsApp or Facebook if the video application itself allows you to?
