Instagram now allows you to record and publish one-minute videos
The social network of photography and video Instagram has been monopolizing the front pages of digital media in recent days. After the controversy of the change of order in the feed or wall of the application, which would dispense with the criterion chronological to show the most interesting posts for the user, now they confirm the arrival of the 60-second videos Will they want to gild the most angry users with the next change of Instagram? Will it serve to develop interest in video on this social network? In any case, it will give users much more play.
The ad comes directly from Instagram, through your account in the photography network itself. In their post they comment on how video playback is on the rise within Instagram, exceeding 40 percent growth in the last six months alone Something that makes them bet by this measure, with which users will be able to tell more and more varied stories.
Do not lose sight of the fact that Instagram has already increased the duration of its videos for ads that for months has slipped through the photographs and videos of this social network.Thus, it was possible to find advertising content up to a minute long, while users kept adjusting their content to only 15 seconds On the other hand, more than enough time for many people to have achieved success telling all kinds of stories, situations or even devoting this small portion of time to music or video art.
Well,, “soon”, without Instagram having yet specified a date, the users of Android and iOS will be able to record videos up to a maximum of 60 seconds or one minuteThis means greatly expanding the recording range, allowing each user to occupy their preferred portion of that time, however they wish. All this without major complications or modifications in the normal operation of this characteristic.
It does change things, however, for iPhone or iPad users, who will be able to go back to use several videos from the gallery to add them, unite them and create a more complete videoSimply select an initial video, click on Next and select the button with the scissors iconThus, it is possible to edit the video and click on the button + to return to the gallery and select new clips that will be added one after the other until completing the sixty seconds, if desired.
https://vimeo.com/160762565
For now, long videos will begin to be available from today, although their arrival in different markets will be gradual, and may last several months This feature will be available for Android and iOS interchangeably In the case ofiOS, in addition, an update on App Store will bring with it the option to create composite videos with other clips previously stored in the gallery. This update is scheduled for this week.
In short, an interesting novelty but one that seems to be the countermeasure to the recent campaign to activate notifications carried out by the users themselves from the social network. Now all that remains is to wait and see if with it they calm down their spirits, and if they manage to modify the habits of video consumptionof this social network.
