Instagram responds to notification activation campaign
Surely you have come across the same style of photo from a few hours ago on Instagram A snapshot in which the textappears Turn on notifications accompanied by an arrow that points to the upper right corner of the image Well then , this is a strong campaign initiated by Instagram users, who fear losing their followers s and their highly valued I like you after the decision of the social network to alter the chronological orderto present the photos and videos on the walls.In light of this Instagram asks for calm, although does not give up
It does so by posting on the social network Twitter, where its official accounts in English and Spanish have published calm messages regarding the current campaign of notifications Thus, it ensures that will inform about the arrival of the new order of Instagram content , which will dispense with the time criteria to sort photos and videos, so for now, it is not necessary to activate notifications in bulk to avoid missing the contents of your favorite accounts. However, they do not seem willing to back down on this decision.
Several weeks ago we knew, through rumors, that Instagram would alter the way it displays its content through the social network In such a way , I would avoid showing the photos and videos of the accounts that are followed in chronological order, as was the case up to now, thus betting on a algorithm in charge of knowing which are the user's favorite contents to place them in the first place, as soon as the application is opened.Shortly afterwards the company confirmed the fact, although it explained that it is a measure still in the testing phaseand how long it will take to arrive.
The purpose of this change in Instagram, according to the company itself, is to be able to show what that the user really likes without making them waste time browsing content that they don't always attend to. Thus, its manager, Kevin Systrom, affirms that users only see 30 percent of the photos and videos of the accounts to those that follow in the app, so they want to make it easy for them and collect all these contents to show them first, even if it is not the order in which they were published. Of course, the economic benefit of the existing among the images that really matter to the user seems the most likely cause of this change in functionality.
This modification of the operation of Instagram will directly affect users viewersand to who post regularly on the social network. It can cause the latter to lose impacts and views of their contents, and therefore, also the precious likes. That is why they have carried out this campaign, publishing a variety of photos that urge you to activate the notifications that notify you of each new photo or video to your followers. And it is who do not want to stop being present in the feed or wall of their followers
The campaign, accompanied by hashtags or labels such as Instagramupdate(Instagram update) and turnonnotifications (turn on notifications), suggests clicking on the three dots that accompany the content and activate notifications to receive alerts with each published content.Thus, users would not miss any of the elements shared through the photography and video social network. However, the campaign itself has raised cheers and criticism in equal measure On the one hand are all those users and instagrammers (active participants of this social network) who fear losing visibility and who have not hesitated to share these images and criticize Instagram's decision to change the order of the walls. On the other hand, there are those users who only address their followers and who know that if their content is liked, they will not stop seeing them. In addition, another criticism of this campaign is filling Instagram with images about notifications and not with the content that really matters Others, however, wonder ifreceiving hundreds of notifications a day from Instagram is a good solution
For the moment, Instagram has not applied its algorithm to reorder photos and videos on the user's wall, although many have already decided activate notifications on your favorite accounts.
