Facebook buys the virtual mask app MSQRD
The application MSQRD, known in recent weeks for providing the social networks like Instagram with countless videos and photos of users with virtual masks, has become the property of Facebook Thus, after the success among users around the world , would have also conquered those responsible for Facebook, who have taken advantage of the pull to seize it at checkbook hit
This has been confirmed by Masquerade, the company behind this application, and also Facebook , in statements to various American technology media A purchase that is inevitably reminiscent of what happened a few months ago when Snapchat was made with the augmented reality tool Looksery, which ended up becoming the famous lenses of this messaging application Now Facebook seems to have learned its lesson, and has decided to move to become with one of the mobile tools of the moment.
MSQRD has gained attention for allowing iOS users first , and for a few days also those of Android, place all kinds of virtual masks on their faces.Thus, they can transform their features and imitate personalities known worldwide as the President of the United States, Barack Obama, or the actor Leonardo Di Caprio, or even transform into animals like gorillas and leopardsAll this in real time, adapting to the user's movements on the screen and also moving their lips to achieve a surprising and realistic effect.
To do this, the technology of this application recognizes the user's traits, locating them through the selfie camera Then, apply one of the masks available thanks to its technology of augmented reality, finding a wide variety to delight of the user. However, the most fun thing is that it is possible to record the result on video to share it on social networks.
According to the comments of those responsible for MSQRD, this application will continue to work independently , and will even update its content with more skins in the future However, its new mission will be to bring its technology of face recognition and Augmented Reality to Facebook However, at the moment it is not known if the social network will integrate the possibility of recording this type of video and posting it directly on the user's wall. We will have to wait, then, to find out what this agreement translates into.
The total amount that Facebook has disbursed for this application has not been disclosed Although the data might not matter too much considering that now you can offer your users hot content Something you missed when Snapchat decided to reject your offer to buy , and which has ended up taking away young users who prefer ephemeral messages and glasses with virtual masks.In any case, a move that ensures Facebook enjoy the momentary success of MSQRD Although there will be what to wait to see if its contents and skins continue to conquer the public in a few months.
