Snapchat makes the leap to the web
Or almost. And it is that the application of instant messaging that is causing a furore among the youngest, and among those who are not so young, seems to be so muchcreating new ways to attract audiences to its contents. In this way, and taking advantage of the night of the Oscar awards from the Film Academy of United States, Snapchat has launched its feature Live Stories or live stories through the web, so that any user, whether or not they have the application, can see a smallVideo summary of the best moments of the gala
In this way, Snapchat seems to be trying out a most interesting jump to exit , on the one hand, to their own content, or to get the attention of those users who are still not willing to download the messaging applicationOf course, we will have to wait until we see a complete service, with which to chat and see snaps of friends directly from the comfort of a computer, since, for now, Snapchat has only published these Live Stories on their website, without it being known even what the next step will be.
This action by Snapchat hasn't come as a surprise since, last month, users could share your user profile through a web link That is, an outsourcing of the messaging service with respect to the app with which you can access and add new friends or contacts through links, although only if they are accessed from a mobile, since the links do not lead anywhere in their version for computers.Now, it seems that Snapchat goes a little further, will we have a web or desktop application soon?
The company has not made any statements in this regard, although its intentions seem to point in this direction. For now it is only possible to see, through the computer, a series of snaps or videos and photos of the 88th gala of the Óscar curated or edited by a team from Snapchat and, as usual, full of labels and filters that help contextualize each content . A kind of station of 10-second videos to collect the best moments, both broadcast and those captured by some of its attendees.
These contents can be viewed directly on the web, without the need to download them as in the application, and offer a small portion of what users of Snapchat consume in their day to day.A good incentive for those who do not want to download the application, but also to attract attention and release this content if, at some point, Snapchat decides to give the opportunity to integrate them into other web pages or social networks, as is the case with Twitter messages that are inserted into other people's pages, for example. For now, just a rumor that media outlets like Business Insider are commenting on.
In any case, one more step for this ephemeral messaging service that continues to search for formulas to continue with its growth and avoid thecurrent drop in stock market value.
