Google competes with Facebook to show articles instantly on mobile
immediacy is more than just a criterion of importance in the world of journalism and news. It is also the case on Internet, where users barely have the patience to wait several seconds for loading a web page Google knows this, and advertisers and publishers do too . For this reason, they have been working for four months to develop a formula that allows access to content instantly, avoiding loading times and, with it, the escape of users from the content and web pages they createThis is how AMP Project came to be, and that's how quickly it can change the experience of users looking for information on GoogleFrom the phone.
AMP Project or the Accelerated Mobile Pages Project, As it would be translated into Spanish, it is a open source project raised by Google to solve the problem of the excessive load timess that users who browse the Internet through mobile phones have to deal with. With the support of the editors, and after four months of work, the results are beginning to be seen in Google, with articles, videos and content that are loaded instantly as soon as you click on them.
In this way, the pages created under AMP with current and relevant articles will be displayed in a carousel in the results of Google searches on mobileSaid carousel will be made up of summaries and photos that illustrate the information. When clicking on any of them, and almost instantly, the page in question appears on the screen. According to Google, this near-instant loading time is four times faster than the current system . And not only that, it also supposes up to ten times less Internet data consumption than the load of pages that do not use the system AMP
This project caches those pages, which allows information to be retrieved in tenths of a second. In addition, the system works at time to navigate between different articles that take advantage of this technology from the AMP project , so browsing can be really fast and comfortable.Something that will prevent user losing attention in addition to the time until all the contents. And it is that not only the text appears almost instantly, but also the videos and images published on the same page as the article.
At the moment Google already works with El Español, El Economista, La Vanguardia, 20 Minutos, El Mundo, Europa Press, Marca, AS, El Mundo Deportivo, El País, Expansión, El Confidencial, El Periódico, Público and the Vocento group in Spain Therefore, their contents should begin to be listed and appear almost immediately on Google
This AMP project is inevitably reminiscent of Facebook Instant ArticlesA function that bets on a similar system with which does not make users wait who want to see the contents of certain publishers.Loading times practically non-existent for reading, watching videos or enjoying content that, until a few months ago, could be rejected by users after several seconds of waiting. It will be necessary to see if these functions begin to rivalize and to take the most impatient users to one or the other system when it comes to getting information .
