LINE shuts down its MixRadio music service
After 14 months of operation under the reins of the company LINE, known for its messaging application, the music service to through the Internet of MixRadio shuts down forever A decision that comes given the difficulty of growing in this complicated market of streaming music, in addition to the general performance of said service, as stated by LINE in its corporate statement.A loss that many will not mourn, and that shows the situation and competitiveness of these musical tools today.
MixRadio emerged under the hand of the company Nokia, becoming part of Microsoft when it acquired the mobile division of the Finnish company However , those from Redmond had no problem in selling said service to LINE in December 2014, perhaps warning how difficult it would be to reach a large audience after the success of Spotify In any case, the total amount of the purchase was never known, nor its profitability to Microsoft or to LINE Now we understand that it was not good enough to continue.
LINE ensures that you prefer to focus on other priorities and avoid invest in the difficult growth of this type of music services, so will begin to phase out MixRadio in the coming weeksAll this in a gradual manner, according to their statement.
The application MixRadio, which offered this service via mobile, although it also had a web version, allowed listening to music in online radio format That is, the user could choose a genre or a favorite artist, and MixRadio was in charge of creating a related playlist with the likes, so the user doesn't have to worry about anything else. Along with this, it offered some of the most interesting extra qualities such as the download of predesigned radio stations, with which to keep playing even without an Internet connection, or the creation of own playlists Of course, the application had afree version and a version of paid at its inception.
Apparently MixRadio tried beyond the market Asian , but the difficulty of adding users globally has been one of the causes of this closure. Meanwhile, in Japan and Thailand, this service will stop offering its thousands of songs to some 30 million customers. However, LINE ensures that its LINE Music service,launched only for the mentioned markets, will remain active.
MixRadio was created for Lumia by Nokia, although his strategy developed and he managed to launch applications for both Android and for iPhone Now, these applications will stop working progressively in the coming weeks Something that won't be too noticeable in Spain, but that leaves you with a less free and quality option to listen to music without rest through the Internet.It remains to be seen if LINE decides to reinvent and reinvest the efforts of MixRadio in LINE Music, launching the service beyond Asia. At the moment, we can only say goodbye to MixRadio
