These are the countries where WhatsApp is not yet the leader
The most famous messaging application in the world is precisely for being present all over the globe However, thatdoes not mean that it is the main option chosen by users in all regions And it is that WhatsApp is overall leader, but is still a second in many markets such as Asia. What are those markets? What are the messaging applications used by users from those places? How does WhatsApp keep his crown? These are some of the questions that are resolved a few lines below.
When Facebook bought WhatsApp in February 2014, it was clear that it was not doing it for the money , since, despite getting adjusted benefits, the euro per user that was charged annually (and not in all cases) , barely covered the disbursement of the more than 13 billion euros that the social network company put on the table Their real motive was to acquire their potential, its presence in the world and its impressive number of monthly active users, which already exceeds one billion, today All this without being the leading communication force in countries like United States
This is demonstrated by data from a well-known app studio company, App Annie, which lists other communication tools inUnited States, Australia and Canada, and also in countries of Europe as Belgium, Bulgaria, Greece and the Czech Republic, or in places like Tunisia, Iran or Thailand, just to name a few places .Countries where Facebook Messenger tends to rise as the most used option to exchange messages, or to communicate through its many other forms such as free calls and video calls over the Internet And it's not the only one, since Viber, known for years for being the first to use the free calls between users, maintains its position in some places in Europe and Asia
In addition, these other applications are not only ahead of WhatsApp in number of downloads , they are also the number one option in their users' terminals, being the most downloaded tools from the official app stores of those countries A pull that may be due to culture, to having arrived before the rest of the apps, or by mere force of use among people from those countries.Something that is well understood in the Asian market, where WeChat in China and LINE in JapanThey continue to maintain an impregnable position before the arrival of other messaging applications. And it is that, if your family and friends already use that application, why make the leap to a new one?
This makes clear and justified Facebook's decision to acquire WhatsApp, even if the financial cost was high. However, this has allowed them to be the company that owns the most widely used and present messaging applications in the world In first place is WhatsApp, with strongholds such as Spain and Latin America, among other markets where it is the most used option. And, where WhatsApp does not reach, Facebook Messenger does the same.
