Instagram will show the number of views of the videos
The photography social network Instagram continues to grow, and with 400 million users active per month, the advertisers rub their hands for the possibilities advertisingthat this medium proposes. So much so that Instagram has begun testing a new feature related to videos, where is the largest monetary push of this social networkThus, in a few weeks, all users will be able to find out how many times their videos are viewed on this application.
This is the introduction of a reproduction counter where previously the Likes or Me Gusta A really useful number for creators of content who want to know how this content is being received by their followers Something that will not make a difference to less active users, but is especially useful forcelebrities with legions of followers and for the brands behind many other accounts. And it is that from now on there will be a clear value with which to price the contents.
Apparently, Instagram will require at least 3 out of 15 seconds of viewing that a video can last to count it, as happens with Facebook videosWith this, a playback is added to the number that appears under the content. If any user is curious to know thenumber of Likes or Likes, he only has to click on the number of reproductions to display it on the screen. However, Instagram will continue to prioritize views for videos, as is the true value that these contents can offer.
This measurement is useful to know if you really like a video beyond the classic Like that anyone can give without stopping to watch it completely. But it has its true meaning in the field advertising And, as we said, it will offer a quantifiable value on the impacts it is having the video Even more so when Instagram is developing more measures in this regard, such as the expansion from 15 to 60 seconds in terms of the videos of which, for a few months, have already been shown on the walls of all its users.
At the moment, Instagram is only testing the measure on a reduced number of accounts , so it is possible that these counters will not be seen by Spain Nor has it confirmed an official arrival date, citing users to wait still several weeks to test that it works correctly and then bring it to everyone. What they have confirmed is that is only one of the measures that will reach the videos in 2016, since they are preparing many other issues throughout this year. Something of which there was no doubt, since after demonstrating the reception and economic success that it has meant for Facebook (the company to which Instagram belongs), it was logical that it should also be used on Instagram
Ads and video content on the photography social network are all the rage. And soon the fight will begin to get the highest number of reproductions.
