Mobile users who are most agile when it comes to writing are sure to have the keyboard SwiftKey, as it is one of the mostComplete and useful for writing on touch screens. Well, Microsoft has been done with it, or rather with the company that created it. A purchase that, according to rumors, amounts to 250 million dollars (about 228 million euros) and that has already been made official, although without confirming the total amount of the agreementAn interesting strategy for the company Microsoft and for which regular users of this keyboard should not fear.
Following rumors originally published by the Financial Times, both Microsoftas SwiftKey have confirmed their purchase of the most agile keyboard on the market. A decision that values, even more if possible, the SwiftKey's prediction technology, which is the key to its operation, and perhaps also the reason for the movement by the company located in Redmond Thus, Microsoft has already stated that it will integrate this value in its own keyboard and services, so it's clear what's really interesting about this purchase.
The keyboard SwiftKey began its journey six years ago, being born as an application for payment only for platform AndroidAfter its success, thanks to prediction technology capable of almost anticipating the user's thinking, it developed a version for iOS Since then, the keyboard has been improving and offering more functions, until it decided to take the leap and become a free app with in-app purchases This change in business led it to offer customizable themes and content as a monetization method . Something that does not seem profitable enough, given the recent acquisition.
According to those responsible, the application will remain active and completely free both for Android as for iOS However, what is really interesting is to know what plans the company that has been made with the keyboard has for her and her team. At the moment it is known that its prediction technology will be integrated into the Microsoft keyboard, which has already proven its speed thanks to its own technology Word Flow, which has achieved a record GuinnessHowever, it seems that you could make much better use of this outlay.
And the fact is that Microsoft has a most peculiar mobile strategy. While your mobile operating system, Windows Phone, seems to be on its last legs, your applicationsmobiles continue to conquer the rest of the platforms. Tools like your office applications Word, Excel and PowerPoint, or other recent purchases like the Sunrise calendar , have managed to get the attention of users on Android and iOS Now the keyboard SwiftKey, already present in more than 300 million terminals, completes the portfolio of tools for Microsoft focused on productivity
It only remains to wait for the confirmation of the figure of 250 million dollars (about 228 million euros), and the new mission from Microsoft to with SwiftKey, which could be integrated with the recent keyboard created by the Redmond company itself released only for iOS at the moment. Meanwhile, regular users will be able to continue typing almost without having to press the keys, since the application will remain active and available both in Google Play Store and in theApp Store
