Spotify will also include videos
Although the Internet music service, Spotify, already announced last May its intention to bet on thevideo, it is not until now when they have decided to include it through their mobile applications. More specifically, for the platform Android, which will no longer only have an application to listen to free music , but the multimedia content will arrive at the end of this week.For iPhone and iPad users, however, they will arrive a week later.
This was confirmed by the Vice President of Product of Spotify, Shiva Rajaraman , to the US newspaper The Wall Street Jorunal, announcing that the tests are coming to an end before welcoming videos on mobile applications. Of course, this novelty lands in the four main markets of Spotify: the American, British, German and SwedishTherefore, we will still have to wait to be able to see and listen to content simultaneously in Spain.
At the moment the type of audiovisual content that will reach this on-demand music service is unknown. However, some of the publications that will collaborate with Spotify to bring these videos to users are known.Media such as Vice, ESPN, Comedy Central, the BBC, MTV or Marker Studios will create and distribute their comedy videos, sports videos and maybe even miniseries through accessible categories such as “laughter to eat” or “news of the week”, Spotify users instantly find videos they like.
It is a curious bet on the part of this Swedish company that has managed to reach 75 million users from all over the world, since their main mission is not to attract people's attention in a visual Thus, they face the complicated task of changing the way users use Spotify, also paying attention to enjoy short videos that will be distributed in a similar way to music. Of course, according to comments Rajaraman, the videos will arrive without or the need for a paid subscription.
Thus, it seems that the movement initially focuses on getting the attention of users and, hopefully, adding new ones that end up subscribing a payment account , with 20 million already paying to listen to music on demand According to the vice president of product at Spotify, there is nothing that indicates the correct way to carry out this new strategy, so it will be necessary to monitor the next steps of this service that will no longer only offer music to through its mobile applications.
As could be seen in a video last May, when the decision to bring the video to this service was announced, the new content could have its own section in the main menu of the application. From here, as with playlists or playlists, you could access selections created by the publications themselves, or groups created around a theme or genreSomething that is still to be verified, and for which we will have to wait, even without a date, for its arrival in Spain
