Foursquare wants to resurrect by spying on your every move

For 2009 and subsequent years, making check-in for each establishment through which one passed was commonplace. Despite raising slight suspicion among users regarding their privacy, the practice of recording each step that was taken spread, making Foursquare became one of the first social networks and applications most popular for smart phones.Little by little, other functions like city halls, place recommendations and lists made it become a profitable business for its creators, and a useful tool and attractive for establishments and users. Nowadays it seems that its use is testimonial, but it has not spent all its cartridges.

Foursquare still has an interesting ace up its sleeve. Thus, after its debacle and its attempt to return to the mobile phones of current users by dividing its service into two applications, Foursquare and Swarm, now we know a new potential of this company: Pilgrim And no, it is not a third application like the tool recommendations of Foursquare or the social network of Swarm, but rather an engine that takes care of collecting all kinds of location data from users Something that gives you a lot of information so valuable to other companies, businesses, and services that you could sell it to them and relaunch your own company.

Thus, the current true weapon of Foursquare would no longer be its maps and the location of all those bars, restaurants and businesses that are fashion, but rather the information of the users. Something that Pilgrim would actively collect through Foursquare and Swarm apps without the need for that the user constantly do check-in, since the process is carried out automatically every time the person stops. At that moment, the data collection engine records the user's location to find out if they are inside an establishment.

With all this data, Foursquare has a real gold mine that would allow him to predict the success of an advertising campaign, the sales of a device (he already did it with the sales figure of the iPhone 6s) and establish user behavior patterns around different aspects.Truly valuable information that advertisers, businesses and other companies would be willing to pay money for. And there are many ways to process all this data and resolve business concerns. A question that the most knowledgeable will know as Big Data

It appears that both Foursquare and Swarm have already integrated to Pilgrim in your system. An engine that was created in 2014 to create lists of the most frequented places by users thanks to location data. However, other services and social networks such as Microsoft, Yahoo or Twitter are also making use of this technology to improve their location tools.

Thus, Foursquare would be willing to meddle a little more, if possible, in the daily life of its users, knowing theirlocations to collect as much data as possible about it, and then filter and sell it to the highest bidder in the form of campaign or relevant data.Undoubtedly, a profitable business that could return this company to the market, thus moving away from the oblivion in which it seems to have been sunk for many months now.