The Lumosity app to train the brain
Although some scientific studies have tried to show that games of mental skill do not allow increasing intelligence, this segment has managed to carve out a niche among smartphones in the form of an application. Tools like Lumosity propose daily exercises camouflaged under mental, calculation and skill games, promising to develop issues such as attention, mental calculation and other cognitive abilities.Well, now the Federal Trade Commission or Federal Market Commission of United States has fined her for fraud
This was reported by the North American chain NBC, where they echoed the fine raised by the organization of the same country amounting to two million dollars (1.8 million euros). Apparently, the FTC finds no scientific evidence in what the application Lumosity claims in its , and states that the company behind this tool takes advantage of users' fear of age-related mental disorders such as dementia, memory loss or even Alzheimer'sBut that doesn't stop there.
The FTC also denounces that Lumosity in advertisements from television, web pages and blogs collects testimonies of dubious originAnd many of them come from contests in which they were invited to share the opinion of users in order to win trips and other prizes.
For its part, Lumos Lab, the fined company that owns Lumosity , maintains his version, defending his contributions to the scientific world as the Human Cognition Project, a collaborative platform to demonstrate the virtues of cognitive training. And they affirm, according to the American newspaper, that they will remain firm in their mission to advance in the study of cognitive training Thus, they declare that“neither the action nor the fine refers to the rigor of our investigation or the quality of the products, it is a reflection of the language of marketing that has been misinterpreted”,with which they place the blame to the .
In any case, the fine is firm, and you must pay the two million dollars, as well as facilitate the return of money to users who decide to claim their paymentsMoney ranging from 15 dollars a month, up to 300 dollars (about 280 euros) in payment for life An amount of money that will not be a great loss for the company, since it is estimated that Lumos bills about one billion dollars (about 930 million euros) per year.
Now, more and more applications that claim to improve intellectual abilities of users must fight to keep their reputation afloat And, it is already based on fines or through scientific studies, its qualities are questioned, and there is still no evidence that the daily practice, for at least a few minutes, is able to keep age-related mental problems at bay, or allow to the user improve in different aspects of his life Now, the application Lumosity is still active in the app stores Google Play and App Store for those who want to try it.
