Google will let you try games before you buy them
The company Google has announced the introduction of a couple of new ad templates of for mobiles Android Some tools that seek to interact with the user to do more than just display content that may be of interest to you, and that can be really useful for players, as it includes the ability to try games before you buy them, among other options.Something that can revolutionize the world of mobile on the Android platform and, above all, get more attention from users
In this way, Google has begun testing the two types of closed-form ad , through a beta test to which only a few users in the US market have access. The first of these models is called Trial Run Ads, and is an interactive space that is inserted into applications and games to promote other new games. The idea is simple: introduce a one-minute interactive quiz long so that the user tests the gameplay of a title or the utility of an application without having to download it . After those 60 seconds, the ad leaves or gives option to purchase or download of the title it represents.
With this type of ad, the user benefits from a free trial, as well as an interactive experience. The good thing is that, in these ads, it is the user himself who decides to click on the option Try, thus avoiding excessive abuse that forces interaction in a forced way. For developers, it is a very interesting platform that allows to publicize your product more directly, in addition to specifying the target audience.
The other ad template introduced by the search engine company is called Interactive Interstitial Ads, which is also based on interactive, but offering developers great creativity when presenting their products, whether games or any type of applicationsThus, it breaks with the classic and prefixed ads, since the developer can take part of the experience of his application to the , either to show the main feature of your tool, or just a new way to show what it can do without being tied down to banner or fullscreen formatsviewed so far in mobile ads.
In this way, developers and advertisers have a new ad model without creative limitations, which allows bothphilosophy as the image of your application or game All this on the platform HTML5 to create interactive content and generate that looks like an application itself.
With all this, Google is committed to revolutionizing the advertising experience, thinking both about players and users, who will have more adsdetailed, precious and dynamic, as well as for developers, who will have a new way of showing their creations and reaching users.Of course, for now we will have to wait to see how these tools work in practice, something that has already begun to be tested, and without an official date of arrival in Spain.
