This is how Snapchat videos are succeeding
That Snapchat is the trending app is something that no one can miss. A kind of social network where you can send ephemeral messages with videos, photos, drawings and even emoticons Emoji that they end up being deleted shortly after being received Or they accumulate over 24 hoursto share a day in the life of the user, before they are forgotten.A piece of content that is working especially well, which is reporting more and more users and generating more content, to the point of having tripled its volume of videos in just half a year.
At least that is what those responsible for Snapchat confirm to the economic newspaper Financial Times Something that demonstrates both the success of video and content on social networks and applications , but also the attraction of the formula proposed through Snapchat And it is that the social network of content ephemera continues to grow and grow, with more and more videos circulating among its users. Specifically, they state that more than 6 billion videos are produced every day A rather surprising figure, although it does not fully explain the reason for this increase.
Thus, it is clear that users like videos more and more. A question that in Snapchat would have its reason for being through the menu Discover, a place where pages and posts share their own content with all users who decide to visit these channels. All this being able to share the videos through the application with other users But we must not forget the Live Stories Those compilations of videos that users from different parts of the world publisharound an event, celebration or specific issue, and that invite you to watch them one after the other from another almost as if it were a random television channel.
But the success of videos on Snapchat is much more likely due to Stories per se.And the fact is that the application already has a good selection of creative users willing to share many videos throughout 24 hours , some of them coming from YouTube and other well-known platforms. A channel where a follower can watch over and over again this compilation of a whole day with the adventures, lucubrations, genius and drawings on images of its creator. Of course, knowing that, after said period of time, all these stories pass away, since are eliminated from the application forever
For one reason or another, what is clear is that more and more videos are being consumed on Snapchat Something that those responsible are trying to monetize On the one hand by selling replays of a video sent by a contact before to be finally removed.On the other, obtaining income thanks to the Discover channels, where publications share their content directly with users of the ephemeral messaging application. In addition, there are the lens or lenses that the user can apply as filters at the time of record your own videos. Issues that are still a long way from being compared to proprietary video platforms such as YouTube, but that set the trend for an application that continues to attract the attention of many users.
