Activision acquires the company that created Candy Crush Saga
Game developer company for PC and video consoles Activision acquires King.com Well-known companies in the world of entertainment for creating sagas as successful as Call of Duty in the case of the first, or the profitable and addictive Candy Crush Saga in the case of the second. An operation for which Activision has put on the table almost 6 billion dollars
Mobile gaming continues to grow in importance within the entertainment industry. Something that not everyone was betting on, but which have shown that they can generate large amounts of money and offer fun to millions of users around the world So much so that the Classic video game developer companies have begun to jump into this pool. Well creating applications companions for their great titles, porting some of his classics to play on mobile or, as now, by acquiring the most profitable mobile game company.
It has been announced by Activision Blizzard, confirming the disbursement of 5,900 million dollars Or what is the same, more than 5.300 million euros Something like six times what Facebook paid in its day for Instagram An amount that is more than justified knowing that the titles created by King.com have managed to succeed among mobile users not only in number of downloads, but in income And it is that your integrated purchases and formulas free-to-play or free with optional paid content keep their games at the top of the revenue charts of the different apps stores, where Candy Crush Saga is still the game more profitable.
Thus, it seems that the movement is merely economic, diversifying the presence of Activision between classic gaming platforms and now also mobiles , where he was barely present. And it is that this study only had the well-known free card game Heartstone, as well as the companion applications of Call of Duty to reach mobile users.With this step, it takes over the most present and profitable developer company of mobile games, with a whole portfolio of social games whose names end in Saga and are patented even when they are blatant copies of older games, even though the courts have found them right . We are referring to his Candy Crush Saga and Bejeweled, from which he seems to daringly copy mechanics . However, it has managed to succeed and hook millions of users from all over the world. Enough to already create two sequels, Candy Crush Soda Saga and the fledgling Candy Crush Jelly Saga , as well as a variety of other social and casual mobile titles.
Of course, the acquisition does not mean that the titles and franchises will join in new games or create crossovers (mixtures) of them.In fact, King.com will remain independent, although within the holding and influence ofActivision Blizzard Something that shouldn't change anything about their titles and practices. In addition, a purchase process of these magnitudes must be analyzed and investigated by antitrust officials, so it will not be fully effective until Spring 2016
