Instagram imitates Snapchat and creates its own Stories
It seems that the social networks of the moment do not want to miss the opportunity to recapitulate the most important of the day, of an event, or of the people you follow. An idea that helps get to know new content and engage users. The latest in join this trend? Instagram And he is testing his own video channel around a specific topic.Something that they have launched to celebrate Halloween
This is a feature that has appeared without prior notice in the United States, surprising users of Instagram with the best Halloween videos published throughout the country. A section that appeared at notification mode at the top of the main screen, offering a button to access this feature directly. A only video channel with the best Halloween content published on the photography social network for 24 hours This feature has also appeared in the Explore tab, where you start playing all videos directly.
According to several North American media outlets, it appears to be a test or experiment by Instagram, which has taken advantage of the moment to try out the possibility of creating an exclusive channel of videos around events and celebrations As has been seen, the best videos of Halloween allows you to continuously play videos that users have published with the hashtag IGHalloween Of course, they have been filtered and edited by the application team, so the selection would be attractive, fun and otherwise More complete.
This is an immersive experience, as the look of the social network changes to show the videos in all their splendor,taking full advantage of the screen size of the terminal. As if it were a TV channel, the videos are shown in continuous playback, one after the other, without visual obstacles such as buttons Like or commentsThe good thing is that the user can replay some that they liked above the others by going back to it with the gesture to slide your finger from top to bottom on the screen, or skip those that don't interest you by moving in the opposite direction.
Thus, videos of 15 seconds in length follow one another, showing from disguised dogs to complex choreography using the music of Michael Jackson Key moments in a day of Halloween that the users themselves have helped to create, but that has been edited and selected by those responsible for Instagram Something that could soon be expanded to more events and celebrations according to some statements made by the social network.
With this, Instagram joins the trend of curated or edited content Something that Snapchat has managed to exploit very well thanks to the Stories, and that Twitter has also put into practice thanks to its Destacados A good way to keep the user hooked and, incidentally, generate a new content channel within your social network that can be sponsoredand produce income thanks to the . At the moment it is only a first step of what is to come, without knowing yet new events or the countries through which it will expand soon.
